Essay On Sainsbury's
1. Business overview
Sainsbury’s is a Uk based company that was founded in 1869 and today operates over 1000 stores across the UK (Sainsbury’s supermarkets, Sainsbury’s local, Sainsbury’s bank and Sainsbury’s petrol) and employs over 150,000 colleagues. Sainsbury’s put the customers at the heart of everything they do and invested in there stores, colleagues and channels in order to deliver the best possible shopping experience for their customers. Sainsbury’s strong culture and values are part of their identity and is an integral part of their success. Sainsbury’s core operation is retail business in food and non-food products services. This report will analyse the strategic capabilities of Sainsbury’s and will also look at the key strategic issues that Sainsbury’s face.
Chairman – …show more content…
Johnson and Scholes (2003) believe that changes in business environment may create demand for new products and services at the expense of established provision. If Sainsbury’s are execute this form of strategy then innovation has to be a major element in Sainsbury’s product development. Sainsbury’s can develop a portfolio of different store formats in the UK each with a unique design to provide a different shopping experience for customers. Also Sainsbury’s could develop more stores in the European and Far eastern areas of the globe. Sainsbury’s must exploit their internal strengths and minimise internal weaknesses in order to achieve sustained competitive advantage.
In addition Sainsbury’s provides own brand products which ranges from good, better, best which are offered via the basics, standard Sainsbury’s and taste the difference sub brands. Sainsbury’s should consider augmenting its branded products by adding non-tangible features and benefits to the after sales of their products. For example a money back policy on food products that do not meet the customers
Sainsbury’s is a Uk based company that was founded in 1869 and today operates over 1000 stores across the UK (Sainsbury’s supermarkets, Sainsbury’s local, Sainsbury’s bank and Sainsbury’s petrol) and employs over 150,000 colleagues. Sainsbury’s put the customers at the heart of everything they do and invested in there stores, colleagues and channels in order to deliver the best possible shopping experience for their customers. Sainsbury’s strong culture and values are part of their identity and is an integral part of their success. Sainsbury’s core operation is retail business in food and non-food products services. This report will analyse the strategic capabilities of Sainsbury’s and will also look at the key strategic issues that Sainsbury’s face.
Chairman – …show more content…
Johnson and Scholes (2003) believe that changes in business environment may create demand for new products and services at the expense of established provision. If Sainsbury’s are execute this form of strategy then innovation has to be a major element in Sainsbury’s product development. Sainsbury’s can develop a portfolio of different store formats in the UK each with a unique design to provide a different shopping experience for customers. Also Sainsbury’s could develop more stores in the European and Far eastern areas of the globe. Sainsbury’s must exploit their internal strengths and minimise internal weaknesses in order to achieve sustained competitive advantage.
In addition Sainsbury’s provides own brand products which ranges from good, better, best which are offered via the basics, standard Sainsbury’s and taste the difference sub brands. Sainsbury’s should consider augmenting its branded products by adding non-tangible features and benefits to the after sales of their products. For example a money back policy on food products that do not meet the customers