According to recent studies, self-help books – non-fiction books that offer advice for behavior modification and make explicit promises for positive change – have doubled as a percentage of all book titles since the 1970s. The increasing popularity of self-help books is an indicator of the modern society's quest to maximize personal happiness through a process of self-discovery.
Self-help books are a response to a real and genuine hunger for psychological understanding and self-improvement and are part of the larger market of advice media. Readers buy self-help books seeking self-control – both as a good-faith attempt to increase their self-control and to elicit a temporary sensation that, in fact, the first step toward self-control has already been taken.
And of recent years, one of the increasing self-help or spirituality books involve the teachings of New Age-ism. The New Age is a decentralized Western social and spiritual movement that seeks "Universal Truth" and the attainment of the highest individual human potential. It includes aspects of Occultism, astrology, esotericism, metaphysics, alternative medicine, music, collectivism, sustainability, and nature. New Age spirituality is characterized by an individual approach to spiritual practices and philosophies, and the rejection of religious doctrine and dogma.
New Age practices and philosophies sometimes draw inspiration from major world religions: Buddhism, Chinese folk religion, Christianity, Hinduism, Islam, Judaism; with particularly strong influences from East Asian religions, Gnosticism, Neopaganism, New Thought, Spiritualism, Theosophy, Universalism, and Western esotericism. New Age spirituality has led to a wide array of literature on the subject and an active niche market: books, music, crafts, and services in alternative medicine are available at New Age stores, fairs, and festivals.
And one of the most phenomenal publishing successes in the self-help/New Age teachings is a book