ASOS experienced substantial growth in its first decade. This growth came in the nature of the size, location, operating methods of the company, and they worked a lot on growing responsibility to behave ethically in relationship with supply their partners, customers, colleagues, and shareholders. Moreover, ASOS’s own brand clothing garments are from around the world, in China, India, Turkey, and Eastern Europe. No matter in what country they buy its garments, ASOS wants to ensure the public that they respect workers’ rights, maintains safe working conditions, follow local employment laws, and protects the environment. And, by the way, ASOS believes that safe and fair working conditions produce the best quality goods and long-term commercial success they have.1
In July 2008, ASOS implemented as their ethical business model called: Ethical Trade Initiative (ETI) Base Code. This is an alliance of non-governmental and trade union organizations, that support other companies for the ethical trade support. ASOS became a member of ETI since 2009 and continued to dealing with and improving the problems and situations surrounding fair trade and ethical overseas suppliers. As a member of ETI, every year they submit a report, which contains their performance, commitments, and targets. ETI organization gives back feedback on the report, manages risk assessment, and improvement programs. Additionally, ASOS had to create its own standards, codes, and policies look like.2
Compliance with local laws;
Employment is freely chosen;
Freedom of Association and the right to collective bargaining are respected;
Working conditions are safe and hygienic;
Child labor will be not used;
Living wages are paid;
Working hours are not excessive;
No discrimination is practiced;
Regular employment is provided;
No harsh or inhumane treatment is allowed;
Environment protection;
Communication and supervision.
ASOS is sending an independent group of experts to their various
References: 1. “The Green Room.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/sustainable-fashion/the-green-room.aspx 2. “Ethical Trade.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/ethical-trade.aspx 3. “Sustainable Fashion.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/responsibility/sustainable-fashion.aspx 4. “Asos Ethical Standards.” – ASOS Plc. N.p., n.d. Web. 25 May 2014. From: http://www.asosplc.com/~/media/Files/A/ASOS/documents/asos-ethical-standards.pdf 5. "Sustainable Supply Chain Support." Supply Chain Support, Ethics. N.p., n.d. Web. 25 May 2014. From: http://www.re-assurance.co.uk/services/ethical-audits--supply-chain-support/sustainable-supply-chain-support/ 6. "Get Involved." Ethical Trading Initiative. N.p., n.d. Web. 25 May 2014. From: http://www.ethicaltrade.org/get-involved 7. "Ethics at ASOS." Rmtheory2practice. N.p., n.d. Web. 25 May 2014. From: http://rmtheory2practice.wordpress.com/2012/10/24/ethics-at-asos/ 8. "ASOS Green Room: Sustainable Fashion at a Click." Voix Magazine. N.p., n.d. Web. 25 May 2014. From: http://voixmag.com/asos-green-room-sustainable-fashion-at-a-click/