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Etihad Airways
THE IMPACT OF MOTIVATION ON THE PERFORMANCE OF EMPLOYEES TO ENSURE CUSTOMER SATISFACTION IN ETIHAD AIRWAYS (UAE)

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Introduction In the recent past there has been increased concern regarding the role of employees’ motivation in organizational performance. The business sector has for the last three to four decades received tremendous changes based on the increased competition. This has widely been influenced by the aspects of globalization. With the increasing interaction among the global communities, business new business opportunities have been opened for existing business. This has in turn led to significant competition among the business. Based on the case, business organizations have been forced to ensure the adoption of the best business practices that ensure efficiency and effectives. This has been most evident in the human resources strategies that are currently adopted by businesses. Corporate organizations ensure adoption of the most efficient human resources management strategies that will help in ensuring satisfaction and motivation of the employees. This has not only been induced by the business to ensure efficiency but also due to external pressure for ensuring adherence to human rights. The last two decades has witnessed rampant attention on the issue of employee motivation in the corporate sector. With reference to the increasing competition, every business organization has turned out into investing enormously in employee motivation. Various scholars and theorists have argued that there is great worth in ensuring full employee motivation. This is basically in the aspects of efficiency, output as well as customer satisfaction. Research has shown that there is a direct correlation between the level of employee motivation and their efficiency and output (Idowu & Salami 2010: 56). In addition, special attribute

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