Event management

Event management is the part of project management, including festivals, event and conference. Event develop be come our central of culture. Nowadays industry of event has including Olympics Game, company annual meeting, festival celebrations, personal and organization celebration. Allen, O’Toole, McDonnell and Harris (2008) have point out that ‘governments now support promote event as part of their strategies for economic development, nation building and destination marking’. Event industry is an important part for regional development, impact public and personal behavior which involves several profits. This essay will discuss about how the event industry has impact and benefits regional development, should consider to cultural, social, economic, environmental and political.

Present oneself festivals and event are part of culture, the artistic and music activities is key factor of cultural impart. It is cultural sector signals a productive branch which is growing in importance. Several valuations and more in depth researcher have found that large scale events have a variety of potential impacts (Langen and Garcia 2009). According to the Australia performing arts market has receive from company and private support more than $30 million in 2012. Australia major performing arts group executive director Serow has said that, ‘the nongovernmental investment is the key to the operations of the performing arts institutions in Australia. The Nongovernment investment enable us to do thing that previously could not afford, for example, held in communities and schools to better cultivate talents, free of low cost performance, with the artists to training programs.’ Company and private is a important part of Australia performing art marking supporter, but performing art marking development can not without government support. Australia government will invest $2.6 million for paratactic the native language and culture (People.cn 2014). To protective the native language and culture can let the next generation to learn and develop the culture, and has a profound significance to the country. For the festival celebration also is the way to propagate the culture, such as Byron Bay Bluesfest, it is a popular festival in Australia, they are play the blues music, every year have over 17500 people to join this festival. As a good festival can encourage people participate and communication, showing people things they may not have seen before, reinforcing pride in the community, improving the community, to learn different culture. The culture impact may be as simple exchange entertainment experience, as created by a sports or concert (Allen, O’Toole, McDonnell and Harris 2008).

Relative to social impact, Davie (2009) has say it ‘the social benefit is derived from the fact that many employed in there industries are part time, casuals or tertiary students, with the overwhelming majority of employment being in the 18 to 25 year age range’. Every event or festival has deeper impact. Firstly, bring more job opportunities for the host place, show them how event industry works. Secondly, and some event like charity event, the eventual profit will all give back to social, such as nursing home, organization for the disabled, and develop education level of school, to help those people needs to help. According to the Sydney 2000 Olympic Games is the increase in interest and active participation in sport and physical activity by its residents. An event is the most important impacts of tourism revenue. In addition to tourist are external visitors potentially spending money on travel, accommodation, goods and service in the host region at the event (Allen, O’Toole, McDonnell and Harris 2008).

The city, region or country to host a major event is the potential positive impact of the event on the local economy. According to CROMPTON (1994), the economic impact of an event can be defined as the ‘net economic change in the host community that results from spending attributed to the event’. The economic contribution of mega-sporting events is primarily thought of in terms of the possibilities they provide of increasing the awareness of the city or region as a tourism destination and the knowledge concerning the potential for investment and commercial activity in the region. Therefore, they can attract more investment and visitors, and consequently create new jobs and contribute to the economic growth of the city or region. Connect to the Sydney 2000 Olympic Games, Australia have invest around $6.5 billion for Olympic Games, it is long-term benefits for encouraging the whole of Australia and significant in international tourist arrivals. ‘Between 1997 and 2004 an extra 1.6 million international visitors are expected to come to Australia as a result of the Games, generating an additional A$6.1 billion in tourism earnings and creating 150000 new jobs’, Haynes has point out that (2001). Event also part of tourism industry, host Olympic Games effective tourism industry, significant result achieved, increase speed of Brand Australia by 10 years, media relation and publicly programs generating US$2.1 billion, Olympic sponsors spending US$170 million promoting Australia. The Olympic Games developed the construction of a series of world-class sporting facilities. After the Olympic Games the sporting facilities can be reuse for host other international sporting and major event. Therefore, the economic in Australia has developed and the employment has increased. The Australia government achieved taxes and benefits from the development of event tourism.

The event industry is the most fast growing sector of the whole tourism system. Environment impact is important element of the event industry.
An event is an excellent way in which to showcase the unique characteristics of the host environment. According to Professional Convention Management Association (PCMA) Annual Meeting 2013, the host city was Orlando, Florida, which is one of the best Leisure City in the world. Environment impact is the first element for event organizer consider about. It must have enough accommodation, restaurant and convenience transportation system provided. Physical infrastructure provision is often mentioned as a key benefit of major events. This typically encompasses transport infrastructure, stadium construction and other new buildings, landscape improvements and housing development. Environmental impacts have already come to the fore in recent years, especially in relation to major events. For instance, the Sydney Olympic Games were heralded as ‘The Green Games’. Much less is shown on both physical infrastructure and environmental impacts in relation to smaller scale events. Events are highly resource-intensive, and can have negative environmental consequences for the host city. When host the event or festive, People, equipment and goods must be transported, electricity and water are used in the preparation and execution stages, and the location itself is strained by the influx of visitors, and the waste they leave behind. Event planners and attendees are becoming increasingly aware of their impact on the environment; creating green events has now become both desirable and practical. The key is sustainability, using and enjoying the environment without causing permanent damage.

‘The decision to hold an event, especially a large scale event, is essentially a political decision’, Dickinson has present it (2012). For example, hold the Olympic Games and the Football World Cup decided by central government. The main reason for that is that management of such events produces difficulties in covering the cost for the supportive infrastructure of the event or even of operating costs from tickets sales, sponsorship, and television right. For example, the cost of development infrastructure of the Sydney 2000 Olympic Games was almost covered by the Government of New South Wales. For instance, which was heavily involved in the organisation of the Sydney 2000 Olympics, has adopted more entrepreneurial-driven forms of governance, since a broad range of non-government, often private, organisations were incorporated into the NSW Government’s decision making and policy formulation process. Therefore, under the new urban politics imperatives, a decision to bid for mega-events, such as the Olympics, is not solely made by local or regional governments but often involves business corporations. But government to hold the major event because other reason, promote international communication, show strength of the country, to built image of tourism industry for encourage traveler to visit. In that sense, mega-sporting events are often credited with mobilising corporate elites and local politicians in profitable alliances that not only can boost local construction and retail and tourist industries but can also generate substantial infrastructure funding from higher levels of government.

In conclusion, this essay review the event industry has impact region development. Culture, social, economic, environment and political is element of event industry for impact region development. Local performing art make has impacts are develop culture, encourage culture communicate and protect culture. For impact of social, provide more job opportunity, improve education level and bring in new technology. Economic impact is most important part of event industry, attract investment and visitor, help region develop the infrastructure and sporting facility. Sustainable development is an irresistible trend of event industry. In the future, the event industry should consider both sides for the environment impact. Local government support event development is the affective to the region develop, decide to hold an event is a political decision. Event industry has direct impact region develop.

Reference list

CROMPTON J. Economic analysis of sport facilities and events: eleven sources of misapplication. Journal of Sport Management, 1995, 9, No. 1, 14– 35.

Allen, J, O’Toole, W, Harris, R & McDonnell, I 2008, Festival & Special Event Management, 5th ed, John Wiley & Sons, Australia.

Langen, M & Garcia, B 2009, Measuring the Impacts of Large Scale
Cultural Events: A Literature Review, viewed 23 March 2014,
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Hanying, Y 2014, The federal government will invest to protect native language, viewed 23 March 2014,
< http://world.people.com.cn/n/2014/0214/c1002-24364024.html>

Davie, J 2009, The benefits of Business Events to the local community, viewed 23 March 2014,
< http://www.aacb.org.au/files/Jemma_Davie_IMEX09.pdf>.
Haynes, J 2001, Socio-economic impact of the Sydney 2000 Olympic
Games, viewed 23 March 2014,
< http://olympicstudies.uab.es/pdf/wp094_eng.pdf>.