EVENT MANAGEMENT PROPOSAL OF 759 KAWAIILAND
Event Management Proposal of 759 Kawailland
The Hong Kong Polytechnic University
School of Professional Education and Executive Development
84014 Bachelor of Arts in Marketing and Public Relations
SPD4288 Events and Exhibition Management
(Summer Term, 2013/14)
Authors
.
118554519050000
AGENDA
Executive Summary
Company Background
Outline of the Event
Event Objectives
Event Concept and Theme
Event Dates and Venue
Event Audience
Outline of the Event Activities
Event Marketing and Promotion
Event Staffing
Event Logistics
Technical Requirements
Permits and Licenses
Risk Management
Waste Management
Budget
Evaluation
Reference
Appendix
Executive Summary
759 Kawaiiland is the chain of outlets under the brand extension of 759 Store which selling personal care product import primarily from Japan and Korea to provide up-to-date and high quality products with reasonable prices. The first outlet of Kawaiiland was launched in December 2013, currently has seven outlets and aim to expand to 20 stores in 2014. This event proposal is aim to reinforce our brand image and reputation, also celebrating the launch of our new outlets through the first ever event “Afternoon Tea in Kawaiiland” in order to create awareness and spread word-of-mouth to the media and customers.
Our event audience includes female customers and potential customers, beauty bloggers, celebrities, sponsors, media and participants aged 18 to 30 years old. More than 150 participants in attendance and it will reach more than thousands of audience with rich media coverage.
The first ever event, “Afternoon Tea in Kawaiiland” will be held on November 23rd 2014, Sunday from 2:00 to 6:00p.m. at Discovery Park shopping mall in Tsuen Wan. The event theme and concept is feeling like a group of girls enjoying afternoon tea in a fancy and fun atmosphere. A series of event activities are related to personal care and beauty which is divided into 5 sessions on the day of event including makeup
The Hong Kong Polytechnic University
School of Professional Education and Executive Development
84014 Bachelor of Arts in Marketing and Public Relations
SPD4288 Events and Exhibition Management
(Summer Term, 2013/14)
Authors
.
118554519050000
AGENDA
Executive Summary
Company Background
Outline of the Event
Event Objectives
Event Concept and Theme
Event Dates and Venue
Event Audience
Outline of the Event Activities
Event Marketing and Promotion
Event Staffing
Event Logistics
Technical Requirements
Permits and Licenses
Risk Management
Waste Management
Budget
Evaluation
Reference
Appendix
Executive Summary
759 Kawaiiland is the chain of outlets under the brand extension of 759 Store which selling personal care product import primarily from Japan and Korea to provide up-to-date and high quality products with reasonable prices. The first outlet of Kawaiiland was launched in December 2013, currently has seven outlets and aim to expand to 20 stores in 2014. This event proposal is aim to reinforce our brand image and reputation, also celebrating the launch of our new outlets through the first ever event “Afternoon Tea in Kawaiiland” in order to create awareness and spread word-of-mouth to the media and customers.
Our event audience includes female customers and potential customers, beauty bloggers, celebrities, sponsors, media and participants aged 18 to 30 years old. More than 150 participants in attendance and it will reach more than thousands of audience with rich media coverage.
The first ever event, “Afternoon Tea in Kawaiiland” will be held on November 23rd 2014, Sunday from 2:00 to 6:00p.m. at Discovery Park shopping mall in Tsuen Wan. The event theme and concept is feeling like a group of girls enjoying afternoon tea in a fancy and fun atmosphere. A series of event activities are related to personal care and beauty which is divided into 5 sessions on the day of event including makeup
References: Tel : 2311-0561, 2833-2929 Email: info@toa-school.edu.hk