9. Labor Unions / Trade Unions: (Low Support, Low Influence) Labor Unions and Trade Unions won’t be the biggest fans of the partnership, but they won’t have substantial influence either, at least from the primary perspective. Once employees are in place, that could change. It would be in our best interest to monitor and these groups, because, even with their low level of support ad influence, they will eventually have indirect influence via our employees.
10. Indian Real Estate: (High Support, Low Influence) Indian Real Estate market is going to receive stimulation with this partnership, as facilities need to be acquired. Hence they will support the partnership, but will hopefully wield little influence, which will give the company leverage.
The implication of these positions is the diverse and varied interests of the stakeholders, and the subsequent processes stakeholders, and the subsequent processes in which communication must be handled by Walmart. Although each stakeholder has a vested interest in the success or failure of this partnership, each stakeholder sees a different aspect of the partnership through their viewfinder. Walmart must keep these varied perspectives in mind when developing a communications campaign that delivers an aligned, overall strategic message, but makes each constituent feel their questions are answered and portrays Walmart and Bharti in the best possible light.
The bottom line for most constituents is, “What’s in it for me?” They want to know how the information being communicated will