Based on the examples above, it can be seen that the figurative element of ellipsis is commonly found in many fast food advertising slogans. Ellipsis is employed to omit some parts of the slogans. Those omitted words can be either redundant or purely unnecessary to be added to the slogans. Ellipsis can also create a gap. The elliptical slogans give the readers a chance to be able to complete the gaps by using their own imagination. Furthermore, the parts of the slogans
Based on the examples above, it can be seen that the figurative element of ellipsis is commonly found in many fast food advertising slogans. Ellipsis is employed to omit some parts of the slogans. Those omitted words can be either redundant or purely unnecessary to be added to the slogans. Ellipsis can also create a gap. The elliptical slogans give the readers a chance to be able to complete the gaps by using their own imagination. Furthermore, the parts of the slogans