Chapter One
• By beginning with a banal-seeming example of the power of arguing, Heinrichs tries to establish a connection with his audience, most of whom, presumably, will be familiar with the kind of low-stakes, everyday arguments.
• Having established the importance of arguing and rhetoric in a banal, everyday setting, Heinrichs generalizes to say that rhetoric is an inescapable part of life.
• The thesis of the book: rhetoric is an important form of knowledge, and it’s as relevant in the 21st century as it was in ancient Roman society.
• By studying rhetoric, he further claims, people can improve their lives in countless ways, both by boosting their awareness of other people’s arguments and by improving their own argumentative strategies.
• rhetoric is indeed an inescapable part of modern …show more content…
Chapter Two
• It’s important to distinguish between arguing and fighting—arguing is as much about avoiding conflict as it is about facing conflict head-on.
• However, if done correctly, arguing can be an invaluable tool for married couples: the right arguments, phrased in the right way, can help a couple resolve its differences in a productive way, preventing resentment or tension from building up in the marriage.
• getting pulled over. A good rhetorician may be able to get out of the ticket by recognizing that not getting ticketed and resisting the temptation to argue with the officer.
• the traffic incident could apply to almost any argument: persuaders must always decide whether they should debate a point, concede to it, or lie about it. Often, the best strategy is to concede a point and remain focused on the overall goal of the argument.
• Cicero is one of Heinrichs’s rhetorical heroes and a prominent figure throughout Thank You for