2. Artistic proofs can be referred to the way a speaker designs a message to meet the values and opinions of the audience and focusing on the standard types of analysis and arguments. Then you have non-artistic proofs which provides pre-existing proofs that were already known that can affect or influence an audience. Speakers can use their own knowledge on non-artistic proofs to make arguments to the audience that will make sense. Aristotle mentions three different kinds of artistic proofs; ethos, pathos, and logos.
3. A critic is ultimately in charge of encoding or understanding a communicators message. Ethos can be referred to us our practical wisdom,