Explain How The Government Intervene In The Management Of A Destination
Travel & Tourism
Book 3 Assessment 1
Explain how governments may intervene in the management of destinations.
In this assessment I will be looking at why tourism is so important to the UK’s economy and how the government influences tourism. I will be looking at the roles of DCMS and tourism organisation boards and local councils. I have chosen the New Forest in Hampshire to investigate how the government plays a role in the day to day running of the destination.
When I searched online, how do governments intervene in the management of destinations, I found this statement “Governments become involved in tourism either through direct action to develop facilities and areas or indirectly by nurturing organisations that foster tourism.” (www.download-it.org) now I will be looking into this statement and find out …show more content…
how it is true in the destination I have chosen.
Tourism is very important to the UK’s economy with 27 million tourists arriving in 2004, and provides many jobs in the UK. “A report commissioned by VisitBritain and Tourism Alliance states that the UK tourism industry is worth just over £110 billion and employs more than 1.3 million people.” (www.prospects.ac.uk). London is the most visited city in the world with “15.6 million visitors in 2006” (en.wikipedia.org). The London Eye was the top charging attraction with “3.7 million visitors.” (www.news.bbc.co.uk).
The Department for Culture, Media and Sport work with the tourism industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination. The DCMS is responsible for the tourism policy in the UK and determines the responsibilities and actions of public sector organisations in key areas such as marketing and quality. This is because “the department provides much of the funding for tourism organisations. For example, the grant for 2004/05 to VisitBritain for promoting Britain overseas was £35.5 million. Further marketing was granted for domestic marketing and for the specific marketing of England as a destination.” (BTEC Travel and Tourism Book 2). On the Department for Culture, Media and Sport’s websites tourism section they state that “We work with the industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination.” (www.culture.gov.uk). With their current priorities being to create a tourism legacy from the 2012 Games and boost the domestic tourism market. The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment of England is properly protected and conserved for the benefit of present and future generations.
The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment is properly protected and preserved and considered for the benefit of present and future generations. Also to promote the understanding of the historic environment so people can appreciate and enjoy the heritage assets. The DCMS “fund English Heritage, Government statutory advisor on the environment, and the largest non-lottery funded grant funding for heritage assets.” (www.culture.gov.uk)
VisitBritain is Britain’s official national tourism agency, which is responsible for marketing Britain to overseas visitors as well as promoting Britain to the people who live in Britain itself. VisitBritain works with thousands of organisations from around the world.
Tourism is important for The New Forest because it generates jobs and boosts the economy. “The New Forest is enjoyed by millions of people every year, the majority of visits (13.5 million) are day trip visitors (including those who live within the forest). Almost 1 million visits include an overnight stay (3 million nights) and the majority of those are by the UK residents. Tourism creates over 7980 jobs in the forest and generates nearly £400 million in tourism expenditure.” (www.newforst.gov.uk).
The New Forest National Park was created in 2005 and the New Forest National Park Authority took up its full power in April 2006. The purpose of The New Forest becoming a national park is to conserve and enhance the national beauty, wildlife and cultural heritage of the park. “The New Forest National Park Authority is an independent organisation operating in a local government framework and funded by central government.” (www.newforestnpa.gov.uk).
The New Forest District Council’s tourism service puts visitor information at high priority, a wide range of information is provided to reach different types of visitors,
“information delivery includes:
Information literature distributed within and outside the district
Work with the local media
A destination website
Three visitor information centres in strategic locations providing
A service to handle visitor enquiries by mail/ telephone/ email.
An accommodation booking service and event ticket sales.
A transport information and ticketing service.
12 visitor information points in other well-frequented locations.”
(www.newforest.gov.uk).
The New Forest District Council publishes three main pieces of destination literature, The New Forest where to stay guide, New Forest day visitor guide and New Forest official map. All three include a special section entitled caring for the future of the New Forest, which sets out a code of behaviour for visitors and explains why cooperation is sought from visitors in particular ways.
The New Forest District Council has set up a programme called “The New Forest Little Acorns LA21 Tourism Kit Programme” which encourages hotels and B&Bs businesses to actively care for the wonderful landscapes and unique way of life of the forest. All hotels and B&Bs that display the acorn symbol on advertising are part of The New Forest Little Acorns LA21 Tourism Kit Programme. Businesses with this symbol agree and apply the rules of the programme, some of which are:
“
Set aside at least 10% of their grounds for wildlife,
Improve waste management and recycling,
Improve water and energy efficiency,
Increase the use of local suppliers and services,
Establish walking, cycling and car-free activities from site.”
“2001 attracted the participation of 55 B&Bs and 17 hotels.” (www.ruralcommunities.gov.uk)
The New Forest Tourism Association (NFTA) was created in 1989 which works alongside the New Forest District Council (NFDC). The purpose of the New Forest Tourism Association is to “promote The New Forest as a quality all year round holiday and business destination.” (www.thenewforest.co.uk). “In addition, via the various Sector Groups network and the Steering Group structure we are able to support our membership in all matters relating to Tourism within the destination.” (www.nfta.co.uk).
When visiting The New Forest, if you are travelling by car you will need somewhere to park. In The New Forest the Council Parking Service operates 51 car parks in total, “these incorporate 1,438 short stay spaces, 4,671 long term spaces and 257 disabled spaces.” (www.newforest.gov.uk). With parking charges at £0.70 for 1 hour up to £6.70 for an all day parking ticket.
Hampshire County Council (HCC) is “responsible for the planning and financial support of local bus services.” (www.newforest.gov.uk). The Hampshire County Council supports the bus services in the New Forest district to the approximate sum of £1 million. “Maximum subsidy levels are generally £2.50 per passenger per journey for peak hours travel and
£2 per passenger per journey for off peak travel.” (www.newforest.gov.uk). All government run organisations in the New Forest encourage walking, cycling or taking the bus to try reduce with pollution from cars in the New Forest.
In The New Forest there are five health and leisure centres, all with swimming pools, which are run by the New Forest District Council. All five health and leisure centres are advertised on The New Forest official visitor website (www.thenewforest.co.uk).
I think that the government does a good job managing The New Forest, it provides a lot of information about the destination and the importance of preserving the nature and wildlife, both when you get there at their tourist centres and online on the websites. Also the government tries to encourage walking, cycling or using public transport like trains and buses instead of driving around in cars.
In conclusion of looking into how the government may intervene in the management of a destination I have found that the government have or have partnered with many organisations to promote and manage a destination, as I have found out they do with the promotion and management of The New Forest.
Governments provide funding to organisations such as Visit Britain to promote Britain to overseas and to people in Britain.
The government also provides areas with health and leisure centres, most holidaymakers use a swimming pool when on holiday.
Also provides funding for bus services and manages the car parks.
The government intervenes in many parts of tourism, helping promote and manage, like in The New Forest , providing information about the wildlife and nature so it will help preserve the area for years to come.
The Governments reason to intervene in the management of tourism destinations is to boost the economy and to create as many jobs as possible to reduce unemployment in the country, “governments have a strong interest in tourism in terms of its benefits to the economy and society.” (www.culture.gov.uk)
Word Count - 1500
Bibliography
www.prospects.ac.uk/industries_tourism_overview.htm www.En.wikipedia.org/wiki/economy_of_the_united_kingdomtourism www.new.bbc.co.uk/1/hi/business/4346532.stm www.culture.gov.uk/what_we_do/tourism/default.aspx www.newforest.gov.uk/index.cfm?articleid=5197 www.newforestnpa.gov.uk/aboutus/frequently_asked_questions.htm www.ruralcommunities.gov.uk/files/CA73_sustainableTourismManagement.pdf www.thenewforest.co.uk/information/organisations.aspx www.nfta.co.uk www.newforest.gov.uk/committeedocs/CDD01263.pdf http://www.download-it.org/free_files/Pages%20from%20Chapter%2011%20The%20public%20sector%20and%20tourism-c04424c80a0e13a418bb7309268184f7.pdf
Book 3 Assessment 1
Explain how governments may intervene in the management of destinations.
In this assessment I will be looking at why tourism is so important to the UK’s economy and how the government influences tourism. I will be looking at the roles of DCMS and tourism organisation boards and local councils. I have chosen the New Forest in Hampshire to investigate how the government plays a role in the day to day running of the destination.
When I searched online, how do governments intervene in the management of destinations, I found this statement “Governments become involved in tourism either through direct action to develop facilities and areas or indirectly by nurturing organisations that foster tourism.” (www.download-it.org) now I will be looking into this statement and find out …show more content…
how it is true in the destination I have chosen.
Tourism is very important to the UK’s economy with 27 million tourists arriving in 2004, and provides many jobs in the UK. “A report commissioned by VisitBritain and Tourism Alliance states that the UK tourism industry is worth just over £110 billion and employs more than 1.3 million people.” (www.prospects.ac.uk). London is the most visited city in the world with “15.6 million visitors in 2006” (en.wikipedia.org). The London Eye was the top charging attraction with “3.7 million visitors.” (www.news.bbc.co.uk).
The Department for Culture, Media and Sport work with the tourism industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination. The DCMS is responsible for the tourism policy in the UK and determines the responsibilities and actions of public sector organisations in key areas such as marketing and quality. This is because “the department provides much of the funding for tourism organisations. For example, the grant for 2004/05 to VisitBritain for promoting Britain overseas was £35.5 million. Further marketing was granted for domestic marketing and for the specific marketing of England as a destination.” (BTEC Travel and Tourism Book 2). On the Department for Culture, Media and Sport’s websites tourism section they state that “We work with the industry and the public sector to improve the reputation of the UK at home and abroad as a world class destination.” (www.culture.gov.uk). With their current priorities being to create a tourism legacy from the 2012 Games and boost the domestic tourism market. The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment of England is properly protected and conserved for the benefit of present and future generations.
The Department for Culture, Media and Sport is also responsible for ensuring that the historic environment is properly protected and preserved and considered for the benefit of present and future generations. Also to promote the understanding of the historic environment so people can appreciate and enjoy the heritage assets. The DCMS “fund English Heritage, Government statutory advisor on the environment, and the largest non-lottery funded grant funding for heritage assets.” (www.culture.gov.uk)
VisitBritain is Britain’s official national tourism agency, which is responsible for marketing Britain to overseas visitors as well as promoting Britain to the people who live in Britain itself. VisitBritain works with thousands of organisations from around the world.
Tourism is important for The New Forest because it generates jobs and boosts the economy. “The New Forest is enjoyed by millions of people every year, the majority of visits (13.5 million) are day trip visitors (including those who live within the forest). Almost 1 million visits include an overnight stay (3 million nights) and the majority of those are by the UK residents. Tourism creates over 7980 jobs in the forest and generates nearly £400 million in tourism expenditure.” (www.newforst.gov.uk).
The New Forest National Park was created in 2005 and the New Forest National Park Authority took up its full power in April 2006. The purpose of The New Forest becoming a national park is to conserve and enhance the national beauty, wildlife and cultural heritage of the park. “The New Forest National Park Authority is an independent organisation operating in a local government framework and funded by central government.” (www.newforestnpa.gov.uk).
The New Forest District Council’s tourism service puts visitor information at high priority, a wide range of information is provided to reach different types of visitors,
“information delivery includes:
Information literature distributed within and outside the district
Work with the local media
A destination website
Three visitor information centres in strategic locations providing
A service to handle visitor enquiries by mail/ telephone/ email.
An accommodation booking service and event ticket sales.
A transport information and ticketing service.
12 visitor information points in other well-frequented locations.”
(www.newforest.gov.uk).
The New Forest District Council publishes three main pieces of destination literature, The New Forest where to stay guide, New Forest day visitor guide and New Forest official map. All three include a special section entitled caring for the future of the New Forest, which sets out a code of behaviour for visitors and explains why cooperation is sought from visitors in particular ways.
The New Forest District Council has set up a programme called “The New Forest Little Acorns LA21 Tourism Kit Programme” which encourages hotels and B&Bs businesses to actively care for the wonderful landscapes and unique way of life of the forest. All hotels and B&Bs that display the acorn symbol on advertising are part of The New Forest Little Acorns LA21 Tourism Kit Programme. Businesses with this symbol agree and apply the rules of the programme, some of which are:
“
Set aside at least 10% of their grounds for wildlife,
Improve waste management and recycling,
Improve water and energy efficiency,
Increase the use of local suppliers and services,
Establish walking, cycling and car-free activities from site.”
“2001 attracted the participation of 55 B&Bs and 17 hotels.” (www.ruralcommunities.gov.uk)
The New Forest Tourism Association (NFTA) was created in 1989 which works alongside the New Forest District Council (NFDC). The purpose of the New Forest Tourism Association is to “promote The New Forest as a quality all year round holiday and business destination.” (www.thenewforest.co.uk). “In addition, via the various Sector Groups network and the Steering Group structure we are able to support our membership in all matters relating to Tourism within the destination.” (www.nfta.co.uk).
When visiting The New Forest, if you are travelling by car you will need somewhere to park. In The New Forest the Council Parking Service operates 51 car parks in total, “these incorporate 1,438 short stay spaces, 4,671 long term spaces and 257 disabled spaces.” (www.newforest.gov.uk). With parking charges at £0.70 for 1 hour up to £6.70 for an all day parking ticket.
Hampshire County Council (HCC) is “responsible for the planning and financial support of local bus services.” (www.newforest.gov.uk). The Hampshire County Council supports the bus services in the New Forest district to the approximate sum of £1 million. “Maximum subsidy levels are generally £2.50 per passenger per journey for peak hours travel and
£2 per passenger per journey for off peak travel.” (www.newforest.gov.uk). All government run organisations in the New Forest encourage walking, cycling or taking the bus to try reduce with pollution from cars in the New Forest.
In The New Forest there are five health and leisure centres, all with swimming pools, which are run by the New Forest District Council. All five health and leisure centres are advertised on The New Forest official visitor website (www.thenewforest.co.uk).
I think that the government does a good job managing The New Forest, it provides a lot of information about the destination and the importance of preserving the nature and wildlife, both when you get there at their tourist centres and online on the websites. Also the government tries to encourage walking, cycling or using public transport like trains and buses instead of driving around in cars.
In conclusion of looking into how the government may intervene in the management of a destination I have found that the government have or have partnered with many organisations to promote and manage a destination, as I have found out they do with the promotion and management of The New Forest.
Governments provide funding to organisations such as Visit Britain to promote Britain to overseas and to people in Britain.
The government also provides areas with health and leisure centres, most holidaymakers use a swimming pool when on holiday.
Also provides funding for bus services and manages the car parks.
The government intervenes in many parts of tourism, helping promote and manage, like in The New Forest , providing information about the wildlife and nature so it will help preserve the area for years to come.
The Governments reason to intervene in the management of tourism destinations is to boost the economy and to create as many jobs as possible to reduce unemployment in the country, “governments have a strong interest in tourism in terms of its benefits to the economy and society.” (www.culture.gov.uk)
Word Count - 1500
Bibliography
www.prospects.ac.uk/industries_tourism_overview.htm www.En.wikipedia.org/wiki/economy_of_the_united_kingdomtourism www.new.bbc.co.uk/1/hi/business/4346532.stm www.culture.gov.uk/what_we_do/tourism/default.aspx www.newforest.gov.uk/index.cfm?articleid=5197 www.newforestnpa.gov.uk/aboutus/frequently_asked_questions.htm www.ruralcommunities.gov.uk/files/CA73_sustainableTourismManagement.pdf www.thenewforest.co.uk/information/organisations.aspx www.nfta.co.uk www.newforest.gov.uk/committeedocs/CDD01263.pdf http://www.download-it.org/free_files/Pages%20from%20Chapter%2011%20The%20public%20sector%20and%20tourism-c04424c80a0e13a418bb7309268184f7.pdf