Every year millions of people flock to stadiums across the country to watch their local collegiate teams participate in athletic competitions. Along with the entertainment provided to the fans, the schools give the people of that university a sense of pride and bragging rights amongst other teams. Over the years, the popularity of college sports (especially basketball and football) has brought in incredible amounts of money for their respective universities. These sports are currently multi-million dollar businesses that are branded, marketed, and sold in the same way that any other product is. In the middle of this fanatical marketplace are the people who compete in the sports, the student-athletes, who are sometimes overlooked as mere objects. While colleges and universities continue bring in millions of dollars off of these young men and women, they don’t get paid a single cent. In the following paper I want to examine the underlying problems of the business that is college sports and how the athletes are exploited for their talents and how the universities that claim to protect them are winning big. In order for us to examine this issue we will start by looking at a few different models that have emerged over the years as this topic has
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