Exporting Slovenian Vine to China

University of Ljubljana – Faculty of Economics

Team project
HOW TO DO BUSINESS WITH CHINA

»Vinakoper Ltd.«

TABLE OF CONTENTS

TABLE OF FIGURES

1. INTRODUCTION

2. SHORT DESCRIPTION OF THE BRAND AND THE COMPANY BEHIND IT
Company Vinakoper Ltd. is the largest wine producer in Slovenia; it has been producing top-quality and luxurious wines since its foundation in 1947. Even though the company was founded in 1947 it has centuries long tradition. The nobility and lavishness of the Vinakoper wine can be attributed to mentioned long tradition and specialization in oenology and viticulture in Slovenian Istria. The wine grows on undulating coastal hills on Istrian soil, which has specific characteristic. Those characteristics of the soil contribute to a diverse, sophisticated and in all ways special taste of Slovenian wine from the small coastal region called Slovenian Istria. At ten sunny wine-bearing locations, which extend over 590 hectares, Vinakoper cultivate various grape varieties. Many of them have become as characteristic as the autochthonous Refosco, the ruby-coloured jewel of a wine, and Malvasia. In the magnificent cellar, constructed from sandstone, which is typical for Istria, four million bottles of different wine sorts and varieties are produced annually. Vinakoper offers white, red and sparkling wine. Malvasia is offered in different varieties. In general it's a dry white wine however late harvested premium sweet Malvasia is also in Vinakoper's assortment. The company's flagship product is a red dry wine Refosco and the company is also frequently called the House of Refosco. As well as Malvasia, Refosco is also offered in a premium sweet version. Grapes for premium versions are handpicked, for Malvasia in late November or in December and for Refosco in late October. Besides red and white wine, Vinakoper also offers a brilliant Rose and three