Facebook in Russia Analysis
Saint Petersburg State University
Graduate School of Management
CASE STUDY
Contemporary Strategic Analysis of Facebook in Russia
Subject: Contemporary Strategic Analysis
Authors: Group Seven of all kinds (Anne-Gaëlle Le Gal, Hildegunn Nesje, Andreja Ojsteršek, Nikolay Semakov, Roman Shapurko, Elena Shatalova (Zlochevskaya), Julia Shmeleva)
Fall semester 2012
Mentor: Andrei Yu. Panibratov, Professor, Doctor in Economics, MBA
Table of Contents
Introduction 3 Social Networks Overview 5 The History of the Social Network Sites 6 Facebook overview 8 Part 1. Social Networks in Russia 9 Part 2. Facebook in Russia 13 Facebook’s Russian Story 13 Porter’s 5 Forces Analysis 17 The value chain and the value network - generic value configurations. 21 PEST analysis 25 SWOT analysis 33 Part 3. Strategy suggestion for Facebook in Russia 35 Conclusion 41 Appendix 1 43 WORKS CITED 44
Introduction
In this case study we will analyze Facebook in the Russian market with regards to contemporary strategic analysis. In the beginning we have set some goals that we want to reach as we work on the strategic questions of Facebook in Russia:
* Develop strategic opinions for business situation through analyzing Facebook in the Russian market; * Gain the ability to use the main techniques of strategic analysis and recognize their applicability and limitations with concern to Social Networks (Facebook); * Provide an informed answer to Facebook’s strategic questions in Russian market; * Improve our teamwork skills in making collective decisions in strategic analysis.
Our case study assumption is equal to Facebook’s goal in Russian market:
* Facebook will become number one Social Network web site in Russia.
Every analysis faces some limitations. Ours is connected to the fact that classical strategic analysis tools haven not been adapted to the structure of the Internet and Social Networks, but to “normal
Graduate School of Management
CASE STUDY
Contemporary Strategic Analysis of Facebook in Russia
Subject: Contemporary Strategic Analysis
Authors: Group Seven of all kinds (Anne-Gaëlle Le Gal, Hildegunn Nesje, Andreja Ojsteršek, Nikolay Semakov, Roman Shapurko, Elena Shatalova (Zlochevskaya), Julia Shmeleva)
Fall semester 2012
Mentor: Andrei Yu. Panibratov, Professor, Doctor in Economics, MBA
Table of Contents
Introduction 3 Social Networks Overview 5 The History of the Social Network Sites 6 Facebook overview 8 Part 1. Social Networks in Russia 9 Part 2. Facebook in Russia 13 Facebook’s Russian Story 13 Porter’s 5 Forces Analysis 17 The value chain and the value network - generic value configurations. 21 PEST analysis 25 SWOT analysis 33 Part 3. Strategy suggestion for Facebook in Russia 35 Conclusion 41 Appendix 1 43 WORKS CITED 44
Introduction
In this case study we will analyze Facebook in the Russian market with regards to contemporary strategic analysis. In the beginning we have set some goals that we want to reach as we work on the strategic questions of Facebook in Russia:
* Develop strategic opinions for business situation through analyzing Facebook in the Russian market; * Gain the ability to use the main techniques of strategic analysis and recognize their applicability and limitations with concern to Social Networks (Facebook); * Provide an informed answer to Facebook’s strategic questions in Russian market; * Improve our teamwork skills in making collective decisions in strategic analysis.
Our case study assumption is equal to Facebook’s goal in Russian market:
* Facebook will become number one Social Network web site in Russia.
Every analysis faces some limitations. Ours is connected to the fact that classical strategic analysis tools haven not been adapted to the structure of the Internet and Social Networks, but to “normal
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