Factors Affect Service
1 Factors That Affect The Service Of Rai Rai Ken Japanese Restaurant In SM Manila Branch
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5 Chapter I
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7 INTRODUCTION
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10 In the world of Services, Service Culture focuses on serving and satisfying the customer. We may consider the top management and flow of it. A service culture empowers employees to solve customer problems; through employee communication company policies and personal actions. That is why it is supported by a reward system based on customer satisfaction. Base on the Characteristics in the Quality of services it may depends on who provides them and when, where, and how this services called Variability. Service can differentiate their service delivery in three ways: through people, physical environment, and process, in Managing service Quality one of the major ways that a service firm can differentiate itself is by delivering consistently higher quality than its competitors. The Key is to exceed the customers’ service-quality expectations; these expectations are based on past experiences, word of mouth, and service firm advertising. The service provider needs to identify the expectations of target customers concerning service quality, greater service quality results in greater customer satisfaction, it also result in higher cost.
11 A Rai Rai Ken restaurant offer services somewhat a Semi Fine Dining Restaurant that Offer Authentic Japanese cuisine. The target of the Establishment is to satisfy the guest needs and wants, so in the Philippines Rai-Rai ken House and Sushi Bar prepares and serves authentic and appetizing Japanese cuisine. In terms of services, their service is kind of a table service which the Food and Beverages Attendant give their full attention in every customers to their orders which in the menu and every customers departure the restaurant offer them a free cold tea to refresh their customers.
12 The words “Rai-Rai Ken” have its
2
3
4
5 Chapter I
6
7 INTRODUCTION
8
9
10 In the world of Services, Service Culture focuses on serving and satisfying the customer. We may consider the top management and flow of it. A service culture empowers employees to solve customer problems; through employee communication company policies and personal actions. That is why it is supported by a reward system based on customer satisfaction. Base on the Characteristics in the Quality of services it may depends on who provides them and when, where, and how this services called Variability. Service can differentiate their service delivery in three ways: through people, physical environment, and process, in Managing service Quality one of the major ways that a service firm can differentiate itself is by delivering consistently higher quality than its competitors. The Key is to exceed the customers’ service-quality expectations; these expectations are based on past experiences, word of mouth, and service firm advertising. The service provider needs to identify the expectations of target customers concerning service quality, greater service quality results in greater customer satisfaction, it also result in higher cost.
11 A Rai Rai Ken restaurant offer services somewhat a Semi Fine Dining Restaurant that Offer Authentic Japanese cuisine. The target of the Establishment is to satisfy the guest needs and wants, so in the Philippines Rai-Rai ken House and Sushi Bar prepares and serves authentic and appetizing Japanese cuisine. In terms of services, their service is kind of a table service which the Food and Beverages Attendant give their full attention in every customers to their orders which in the menu and every customers departure the restaurant offer them a free cold tea to refresh their customers.
12 The words “Rai-Rai Ken” have its