Famous Brands Case Study

Rationale / Executive Summary:
Is Famous Brands an organization that business owners in our country can look up to in respect to their sustainable way of manufacturing and distributing goods to society?
In today’s business world an organizations success cannot be determined by only looking at its profits and size, but also by the impact that the company has on its environment, its society and its stakeholders. This task will look at the South African situation and the current socio-economic issues in South Africa specifically focusing on poverty within the country.
Famous Brands will be analyzed as not only a financially growing organization but also as an environmentally sustainable and ethically and professionally responsible organization.
This graph shows the percentage of the population actively involved in the labour force effected by unemployment compared to the United States.
Unemployment percentage of population actively involved in labour Force
Trading Economics, 2015. www.tradingeconomics.com.
This high unemployment rate just brings about more and more separation between people in the lower class struggling with poverty and the upper class. This creates tension and the risk of a country being divided due to people feeling that poverty creates too much inequality and “Unfairness”. This devastating effect of poverty can destabilize an entire country leading to uprisings and overthrowing’s of governments such as the incident of the Arab Spring where people in Egypt, Libya and Syria overthrew their governments compromising the economy. This is a situation that’s likelihood is growing yearly in South Africa.

Question 3: Famous Brands
BBBEE according to www.bee.co.za is an innitiative that was started by the South African government to address the inequalities that exist against Black individuals prohibiting them from participating fairly within the business and economy.
According to the Famous Brands annual report 2013, they support the pinciples of BBBEE and they have set up their own policies and strategies to aquire their level 6 contributor certificate that can be found at:
Each one of Famous Brands executive committee members are responsible and takes accountability for the implementation of the BBBEE pricipals in order to contribute in a sustainable way to society changing the way that the business world is seen in relation to inclusivity in the workplace. Famous Brands also belives that human capital is a core asset within the business and they uplift their employees by Skills Development programs that run throughout the year to improve on the quality of theirn employees that creates motivated staff and a positive organisational culture.
Question 5: Famous Brands main CSR