Male or female, everyone desires to be well presented to others. Hence, beauty products and treatments are used and done respectively to enhance the beauty of a person regardless of the gender. The attention given to these skin-deep goods such as cosmetics, manicure, Botox or liposuction is becoming more and more prominent in recent times. It is not uncommon to find people applying beauty products whenever they have time and the media to indirectly highlight the importance of these goods and the benefits they can bring. However, large emphasis placed on beauty products and treatments may be all unnecessary and may also be going overboard.
The world’s perception of beauty has greatly changed to just the pretty outer appearance of people, causing many to put unnecessary attention on beauty products and treatments. To put it simply, the superficiality of the world today has made people want to beautify themselves. Everybody wants to be socially accepted. Hence, they try hard to enhance their beauty on the outside by putting large emphasis on things that would allow them to be beautiful. Even if it means spending large amounts of money on the goods. In 2008, it was reported that US women spend $US7 billion a year on just cosmetics and beauty products. Also, One surgeon from a report in CNN had said that a lot of people have cosmetic procedures done to increase chances of finding jobs and that they think that being better looking can beat out someone else who does not look as good. As a result, the individual does put large emphasis on beauty products and treatments so as to be socially accepted.
Beauty products and treatments are also gaining too much attention in the media sector, especially in advertisements and television programmes. There are plentiful advertisements regarding beauty products and treatments on all sorts of platforms – television, stations and even social networking