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fashion globalization
Tushita Hariharan
The Globalization of Fashion: Research Proposal
Student ID: 406468
Course: Politics & Society
Tutor: Magdalina Bigos
Date: March 18th 2014

The Globalization of Fashion: Research Proposal
Globalization in contemporary society
The topic of globalization continues to be a crucial concept in contemporary social science. Contemporary globalization can be divided into three aspects: political, economic and cultural. The political aspect can be explained by a shift of power from the local nation-state into a broader international realm, making it more difficult for policy makers in the nation-state to influence the on-goings in their jurisdiction. Economic globalization is closely tied to political globalization, in that as the economy becomes more integrated, it constrains the ability of national governments to shape economic conditions. Citizens, conscious of these constraints, tend to have decreased political efficacy and decide not to vote under the circumstances of high economic integration (Steiner, 2010).
Previous literature regarding globalization has largely been focused on the economic and political aspects of globalization. Contemporary research, therefore, needs to further address the cultural aspect of globalization, since the international exchange of cultural goods and ideas is so prominent in postmodernity. Cultural globalization occurs through the increased spreading of popular goods and social trends across borders, creating a new global culture that is not necessarily attributed to a certain nation-state, since it is shared across borders in an international realm. The distribution of these cultural ideas and goods are primarily done through economic activity by means of trade and exchange of capital (Steiner, 2010).
Very few would dispute the fact that we now live in a global world where national economies and varying cultural ideals are merging to create a more modernized hypothetical global state, with



References: Achterberg, P. (2006). Class Voting in the New Political Culture. Economic, Cultural and Environmental Voting in 20 Western Countries. International Sociology, 21, 237-261. Crane, D. (2002). Culture and globalization: Theoretical models and emerging trends. In D. Crane, N. Kamashima, & K. Kawasaki (Eds.), Global culture (pp. 1-28). London, UK: Routledge. Kaiser, S. (1999). Identity,Postmodernity,and the Global Apparel Marketplace. New York: Fairchild. Lash, S., and Urry, J. (1994). Economies of Signs and Space. London: Sage. Levitt, Th., (1983), The Globalization of Markets, Boston: Harvard Business Review Holt, D.B., Quelch, J.A., Taylor, E.L., (2004), How Global Brands Compete, Boston: Harvard Business Review, September Issue Nash, K (2010). Contemporary Political Sociology: Globalization, Politics and Power. Oxford: Wiley-Blackwell. Steiner, N. (2010). Economic globalization and voter turnout in established democracies. Electoral Studies, 29, 444-459 Tomlinson, J. (2000). Globalization and culture. Cambridge, UK: Polity Press.

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