Preview

Fastrack Info

Good Essays
Open Document
Open Document
1593 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fastrack Info
Fast track company profile
Fast track company profile

Fastrack is a wrist watch brand under Titan Industries which is the fifth largest watch manufacturer in the world. Titan is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Fastrack was launched in 1998 and its wrist watches were mainly youth oriented. After launching Fastrack sunglasses it became the largest sunglasses seller in India.
The company has various ranges of bags, wallets and belts etc. It has opened its separate stores which mostly attracts the young generation.

Industry profile
Luxary goods industry Luxury goods are products and services that are not considered essential and are associated with affluence. The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies.[1] With the clear differences between social classes in earlier civilizations, the consumption of luxury was originally limited to the elite classes.
In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income. Luxury goods are often synonymous with superior goods.
Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income. That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e.g. a wealthy person stops buying increasing numbers of luxury cars for his automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good).

You May Also Find These Documents Helpful

  • Good Essays

    In the article "A Mild Defense of Luxury", James Twitchell paints a vivid picture of how luxury is perceived. He gives us a close snapshot about how we fell about luxury in our society. Our society has defined so many materials like clothing, liquor, appliances, furniture, etc., that we have created our own standard when compared to what luxury should be and how can we attain it.…

    • 1078 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Deluxe: How luxury lost its luster, by Dana Thomas, brings a hard hitting, raw look at the world of luxury and the mass demand of luxury that has occurred. The book was published by the Penguin Group in 2007. Luxury is defined by Thomas as truly special, and was only available to the aristocratic world of wealth and old money in western culture. Luxury signified an experience and lifestyle that denotes royalty, fame, and fortune. However, with large companies owning the former family-owned luxury producing businesses, profits are the main goal not the production of luxury. Thomas reveals the unfortunate demise and rise of traditional luxury companies. Wherever she looked, it seemed as though everyone owned some kind of luxury product. She asked herself, when did brands such as Chanel, Gucci, and Prada become so widely used and available to anyone anywhere? Thus, the beginning of her research into the world of luxury and her book, Deluxe: How luxury lost its luster.…

    • 2162 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Affluent Survey Benefits

    • 797 Words
    • 4 Pages

    Naturally, what's luxury to one person is an essential commodity to another, but even though that is one reason why the term 'luxury' cannot be defined, it still represents expenditure on luxuries that will interest those businesses responsible for providing them.…

    • 797 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Coach Case Study

    • 3924 Words
    • 16 Pages

    The definition of a luxury good is a product that gives great ease and comfort. It adds pleasure or comfort, but is not absolutely necessary (Merriam-Webster, 2008). Some characteristics of the industry include superior quality, brand recognition, and is said to have high income elasticity of demand. As people become wealthier, they tend to buy more luxurious items. However, this also means that as the wealth declines, as does the demand for these items.…

    • 3924 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    case of finance 3

    • 723 Words
    • 3 Pages

    There is relatively no threat of substitution in the luxury goods industry. This is mainly because of the quality and price of substitutes, and the cost of switching to the consumer. The price of counterfeit goods that copy the luxury goods causes there to be a positive monetary cost in switching but there is a loss of prestige as luxury goods are characterized as having a persona, paucity, that are accompany by a performance of a quality product with unique design, extraordinary capability and innovation. There is no comparison between luxury goods and the counterfeit products.…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    change and continuity

    • 690 Words
    • 3 Pages

    Contstruction of larger ships makes shipments of buk cargoes of ordinary cotton textiles, pepper, food grans (rice, wheat, barley), timber horses, and other goods profitable.…

    • 690 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Consumer Behaviour

    • 3969 Words
    • 16 Pages

    Melika Husic and Muris Cicic(2007) “Luxury consumption factors” ,Journal of Fashion Marketing and Management 13 ( 2), 231-245…

    • 3969 Words
    • 16 Pages
    Best Essays
  • Better Essays

    Merriam-Webster defines conspicuous consumption as “lavish or wasteful spending thought to enhance social prestige” (Merriam-Webster Dictionary, 2012). Conspicuous consumption is buying an item for the impression value and not necessarily for the need. Purchasing items based…

    • 1216 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Social Class Consumers

    • 452 Words
    • 2 Pages

    And consumers avoid their products because they feel they are product for a “lower class” that can make their self-image damaged in their environment. Upper social class will be different from middle or lower class. As well as the behavior of each member can be distinguished so that we know from among the social class where someone comes from. From the description above is a form of market segmentation due to social class Is so important in marketing for marketers and producers to determine which consumers will be addressed from products that have been created, what for social class or middle or bottom. Indeed here is very cause social gap seen so there is injustice and distance between consumers. But it is all part of the marketing strategy. In the case of luxury lifestyle, luxury goods ha a significant effect on life style of people it has also proved by research that yes to make lifestyle better is necessary to use that things that make you look different from others. (Uzma Naz* and Samreen Lohdi, 2016) so the people are strongly agree that luxury products has an effect on lifestyle. It’s not easily affordable for everyone but now era has changed and luxury product is now own by many class of people because due to fast running competition among every individual everyone now want to raise their self-high and make their self-superior and be different from every…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Burberry Case

    • 2746 Words
    • 11 Pages

    According to industry observers, luxury brands tend fare better than mass market brands during times of economic hardship. It is agreed, that in general luxury products are based on basic…

    • 2746 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Degree of necessity or luxury: luxury products tend to have greater elasticity than necessities. Some products that initially have a low degree of necessity are habit forming and can become "necessities" to some consumers.…

    • 407 Words
    • 2 Pages
    Good Essays
  • Good Essays

    From an economic sense, is essentially a high-end luxury consumption of consumer behavior. Luxury is a relative concept, its meaning in different socio-economic conditions are constantly changing. With economic development, many of yesterday's luxuries have become today's necessities, but also many of today's luxuries become tomorrow's necessities. Economic development is to maximize the satisfaction of the people's growing material and cultural necessary, this need, in turn, promote economic development, economics is the study of how scarce resources to meet unlimited desires of mankind from this sense,…

    • 860 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The Devil Wears Prada

    • 1459 Words
    • 6 Pages

    (Abstract word count: 114/150) (Text word count: 2492/2500) (Number of References: 21/30) Key Words: Luxury goods, Cognition, Decision making, Self-interest…

    • 1459 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Two diametrically opposite opinions prevail on this question. According to some, all expenditure on luxury is wicked; while, according to others, every one who buys expensive luxuries thereby encourages trade, and deserves to be extolled as a benefactor of the working classes.…

    • 1095 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamil Nadu. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colours. On 4 March, 2010,Titan Industries Announced the launch of its very first Titan flagship store is located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. Store is spread over…

    • 5668 Words
    • 23 Pages
    Powerful Essays