Executive Summary
Sugar Cane Juice Factory is one of the best industries for getting foreign earning in the short run. Basically sugar cane factory is a cottage industry but now it turning in to big industry. Because of its properties, facilities it is now gaining more and more interest of the world wide. The demand of sugar cane juice is increasing world wide. So, to meet the demand of foreign market, exporting firms are producing more sugar cane juice in new packets and bottles. More over the demand is increasing day by day. To comply with the academic requirement of Marketing Management Bus– 315, Manarat International University Bangladesh. We are assigned to design a business report on sugar cane juice factory. At first we have taken a side of background of juice factory which is contributing the national earning by export. A particle observation was conducted to make the ‘sugar cane juice factory’ market demand through technical and financial aspects of proposed project. We have analyzed the projects profitability by four techniques namely NPV and playback period. All the techniques support the project. We have also analyzed the social east benefit aspects. It hoped that the project will contribute our national economy.
Contents
Matters | Pages | 1. Project background and history | | 2. Strengths, Weaknesses, Opportunities and Threats Analysis (SWOT) | | 3. Market and Demand Analysis | | 4. Technical Analysis | | 5. Financial and Economic Evaluation | | 6. Drinks based on sugarcane juice | | 7. Social Cost Benefit Analysis | | 8. Be Extremely Careful for Sugarcane Juice taking from open place: | | 9. Conclusion | |
1. Project background and history
Making hygienic and fresh bottled juice from sugarcane is what the project is all about. It is predominantly a raw-material oriented project having both domestic and export market