As one feminist wrote, "The women's movement is a non-hierarchical one. It does things collectively and experimentally (Napikoski). But women such as Betty Friedan and Gloria Steinem were the most famous influences from this time period. Friedan is the author of The Feminine Mystique (1963) and the founder and first president of the National Organization for Women (NOW). In her book Friedan explores the unhappiness of mid-20th century women. She describes women’s unhappiness as “the problem that has no name.” Women felt this sense of depression because they were forced to be subservient to men financially, mentally, physically, and intellectually. The feminine “mystique” was the idealized image to which women tried to conform despite their lack of …show more content…
She also took the lead in launching the pioneering, feminist Ms magazine. It began as an insert in New York magazine in December 1971; its first independent issue appeared in January 1972. Under her direction, the magazine tackled important topics, including domestic violence. Ms. became the first national publication to feature the subject on its cover in 1976 (History Staff).
These women just wanted to show their frustrations with their lives and the unfulfillment they were feeling. They were focused on dismantling workplace inequality, such as denial of access to better jobs and salary inequity, via anti-discrimination laws (Tavaana). There was no security for women in the workplace. Employers didn’t have to hire them or explain to them why they were not hired. They would be easily turned away, and no one would do anything about it, because that was just how it