Feviqwick SWOT Analysis
SWOT Analysis:
Internal Environment:
Strengths:
Fevikwik is a well known brand in households due to its break through advertising.
It has been positioned as “one drop instant adhesive”. It’ s ability to glue materials within a fraction of seconds has made it synonymous to adhesive category in India.
Wide availability of fevikwick in rural as well as urban areas is also responsible for its success.
Its availability in variety of pack sizes with different prices makes it a preferred brand among consumers.
Higher bonding strength and better packaging material.
Immediate replenishment of damaged stock at both retailer and wholesaler level.
Weaknesses:
Less margins for retailers and wholesalers.
Due to strong adhesive action issues such as skin problems and inability to unbind products have occurred.
Fake products similar branding exists in the market.
External Environment:
Opportunities:
Tie ups with kirana and stationery shops and special schemes for retailers can help to increase the sales.
Promotional campaigns ran through interactive sessions among the masses through the mascot Mr. Help.
Threats:
Presence of strong competitors in northern and eastern parts of the country.
Shift towards better packaging and consumer friendlinessCompetitive Analysis:
In lucknow, feviqwik is facing stiff competition from Cheapy, a local brand.
Points of Difference for Cheapy:
• Higher Margins for Retailers and wholesalers -- Its dealer price is Rs 3.3 for retailers and varies from 2.90 to 3.15 for wholesalers depending on purchase quantity. Whereas, feviqwick has a dealer price of 4.13 (much higher than cheapy) for retailers and a constant price for wholesalers.
• Loyalty from craftsmen segment of auto mechanics.
However, the quality of cheapy is not at par with feviqwik and the damaged stock is not regularly replaced from retailers.
Promotional Strategies:
• Rs. 20 return with every box of 100 units i.e 310-20 = 290. Thus effective price per unit is
Internal Environment:
Strengths:
Fevikwik is a well known brand in households due to its break through advertising.
It has been positioned as “one drop instant adhesive”. It’ s ability to glue materials within a fraction of seconds has made it synonymous to adhesive category in India.
Wide availability of fevikwick in rural as well as urban areas is also responsible for its success.
Its availability in variety of pack sizes with different prices makes it a preferred brand among consumers.
Higher bonding strength and better packaging material.
Immediate replenishment of damaged stock at both retailer and wholesaler level.
Weaknesses:
Less margins for retailers and wholesalers.
Due to strong adhesive action issues such as skin problems and inability to unbind products have occurred.
Fake products similar branding exists in the market.
External Environment:
Opportunities:
Tie ups with kirana and stationery shops and special schemes for retailers can help to increase the sales.
Promotional campaigns ran through interactive sessions among the masses through the mascot Mr. Help.
Threats:
Presence of strong competitors in northern and eastern parts of the country.
Shift towards better packaging and consumer friendlinessCompetitive Analysis:
In lucknow, feviqwik is facing stiff competition from Cheapy, a local brand.
Points of Difference for Cheapy:
• Higher Margins for Retailers and wholesalers -- Its dealer price is Rs 3.3 for retailers and varies from 2.90 to 3.15 for wholesalers depending on purchase quantity. Whereas, feviqwick has a dealer price of 4.13 (much higher than cheapy) for retailers and a constant price for wholesalers.
• Loyalty from craftsmen segment of auto mechanics.
However, the quality of cheapy is not at par with feviqwik and the damaged stock is not regularly replaced from retailers.
Promotional Strategies:
• Rs. 20 return with every box of 100 units i.e 310-20 = 290. Thus effective price per unit is