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Finalscratch Case Study

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Finalscratch Case Study
18. Listen to the music, partner: Delivering an ultimatum to a business associate. You’re a marketing manager for Stanton, one of the premier suppliers of DJ equipment (turntables, amplifiers, speakers, mixers, and related accessories). Your company’s latest creation, the FinalScratch system, has been flying off retailers’ shelves. Both professional and amateur DJs love the way that FinalScratch gives them the feel of working with vinyl records by letting them control digital music files from any analog turntable or CD player while giving them access to the endless possibilities of digital music technology. (For more information about the product, go to www.stantondj.com.) Sales are strong everywhere except in Music99 stores, a retail chain
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