Financial Analysis Project
Financial Analysis Project
MSF Cohort 2
Xiaoyan Wang(Jessica)
December,2012
Abstract
Today’s personal products market has become more competitive than ever. With economic and political uncertainty in many parts of the world, The Estée Lauder Companies Inc. has invoked a number of unique and diverse strategies in order to gain customer loyalty while attracting new customers for staying as a leader in personal products industry. This paper focuses on analyzing The Estée Lauder Companies Inc., including company overview and main strategies. The main purpose of this paper is using a series financial accounting ratios as tools to analyze the operation of this company from 2008 to 2012, the nearest five years. After researching of the strategies and data, I make a conclusion that this company is in a healthy financial situation and has a large capacity to develop well in the future.
Overview
After one quarter learning about financial accounting, I have some sort of concept about this course. In order to deeply understand the knowledge we have learned in class and have solid experience about all of those formulas. I write this paper to turn abstract theory into practice.
I choose The Estée Lauder Companies Inc. as my analysis target, not only because I am a loyal consumer for this company, but also I’m very interested in its unique business strategy. As we all know, The Estée Lauder Companies Inc. is a family business and remains the leader in the global prestige beauty market for a long history. What’s more, even though it’s a traditional company, it has not fall behind in the extreme competition nowadays. I think its success mainly contributed to four critical areas: creativity and innovation, high-tough, local relevance and digital capabilities.
This paper will focus on three parts to analyze The Estée Lauder Companies Inc. First, I plan to say something about this company, including its development overview and strategies. Second, I will put this company in the
MSF Cohort 2
Xiaoyan Wang(Jessica)
December,2012
Abstract
Today’s personal products market has become more competitive than ever. With economic and political uncertainty in many parts of the world, The Estée Lauder Companies Inc. has invoked a number of unique and diverse strategies in order to gain customer loyalty while attracting new customers for staying as a leader in personal products industry. This paper focuses on analyzing The Estée Lauder Companies Inc., including company overview and main strategies. The main purpose of this paper is using a series financial accounting ratios as tools to analyze the operation of this company from 2008 to 2012, the nearest five years. After researching of the strategies and data, I make a conclusion that this company is in a healthy financial situation and has a large capacity to develop well in the future.
Overview
After one quarter learning about financial accounting, I have some sort of concept about this course. In order to deeply understand the knowledge we have learned in class and have solid experience about all of those formulas. I write this paper to turn abstract theory into practice.
I choose The Estée Lauder Companies Inc. as my analysis target, not only because I am a loyal consumer for this company, but also I’m very interested in its unique business strategy. As we all know, The Estée Lauder Companies Inc. is a family business and remains the leader in the global prestige beauty market for a long history. What’s more, even though it’s a traditional company, it has not fall behind in the extreme competition nowadays. I think its success mainly contributed to four critical areas: creativity and innovation, high-tough, local relevance and digital capabilities.
This paper will focus on three parts to analyze The Estée Lauder Companies Inc. First, I plan to say something about this company, including its development overview and strategies. Second, I will put this company in the