Context
Context refers to the environment in which communication process takes place and helps define the communication. (www.calumet.yorku.ca/sosc2311/lecturenotes/text/cult1.htm) Hungary has shown specific examples of both hi-context and low-context situations. Whether fast or slow, deals in Hungary cannot be finalized without lots of eating, drinking and entertainment. This is an example of a situation in Hungary where the context of the situation determines the outcome of the communication. My cultural partner Thomas Benkovics said "Rules, directions and orders are usually given in writing, which are usually very specific". This is an example of an aspect of the Hungarian culture which is low in context. Doing further research on the subject evidence indicates that Hungary is regarded as a low-context culture. Intentions, feelings, and opinions are openly expressed, since it is better to be direct than devious and spontaneous actions are favored. (Morrison T, Hungary) Because of the direct approach and specific nature of their messages Hungary is low on the context spectrum.
Collective vs. Individualism This dimension has to do with how a person defines him/herself and his/hers relationship with others. (www.calumet.yorku.ca/sosc2311/lecturenotes/text/cult1.htm) Hungary has been going through a change in this area of their culture. Thomas Benkovics says "Underlying communistic