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fiveforces
The impact of online shopping on shopping centres in Australia:
MODULE 2:
How would you define the industry to be analysed? Is the industry global? Is the organisation mentioned Australian or overseas based? Can you make any references about the industry value chain from the article? What are the key product and services segments in the industry mentioned? Are you able to identify the stage of the industry life cycle?
Industry  the Australian shopping centre industry comprises companies that build, develop and manage shopping centres in Australia.
Industry Value ChainShopping centres are purpose-built complexes containing retial shops, resturatants and other eatieris, services such as banks, and leisure facilities such as cinemas and bowling alleys. INDUSTRY SEGMENTATION:
The industry can be usually be broken down into segments . Shopping centres are purpose-built complexes containing retail shops, resturatants and other eateries, services such as banks, and leisure facilities such as cinemas and bowling alleys.
Australian retailers have seen their sales decline by 0.3% per annum over the past five years with sales forecast to improve slightly to a growth of 0.3% per annum over the next five years, to 2019.
THE INDUSTRY LIFE CYCYLE:
The life cycle position of the industry is an important factor in formulating strategy. The shopping industry is currently in the maturity stage. In the maturity stage rivalry is intensified , supply will start to match demand and buyers will start to have a greater power than before. The accessiality of the internet means commuters are no longer are dependent on traditional methods of shopping as rivalry has increased from online shopping. Distribution power sat with small number of major shopping centres but now the consumer has the power.

REMOTE ENIRONEMENT TRENDS:
What have been the remote environment trends that have driven the industry to its current state? Are these factors changing? What will be their

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