assignment brief
Unit 29
UNDERSTANDING RETAILING
Scenario:
You have just been promoted to the post of assistant editor for Retail Today Magazine.
The Magazine is a monthly publication which brings together the best writers and photography to provide
practical, in-depth information about what is happening in retailing.
The Editor of the Magazine, Betty Slocombe, has given you a job to investigate the features of the
organisation and structure of different retailers.
Task 1 – Structure and Organisation of the Retail Sector
Betty wants you to produce a PowerPoint presentation for the Magazine introducing different
retailers together with the many ways and places in which retailing is conducted. Where
possible note any changes that have taken place in any particular sector e.g. closures and the
reasons for this.
1. Definition of retailing.
2. Describe in your town centre the different sectors of the retail industry that exist and their specific
role within the community.
3. Discuss the different types of retailer and location Include the following
Independent Multiple chains Supermarkets Department Stores Public Place Not for profit
Discount stores Catalogue stores Tele shopping Internet retail parks shopping centres
Factory outlet centres social network shopping. Regional shopping centres retail parks and
shopping centres.
4. Find data to show the size, trends, changes, developments and employment characteristics of the
retail industry.
5. Explain how retailing has changed over the last 40 years
THIS TASK ADDRESSES P1
Task 1 Merit
The Editor of Retail Today is delighted with your findings and presentation. She now wants you to
extend the PPT comparing the function of different retailers and the rationale for the choice of their
location. You must feature two case studies: EG Tesco and Marks and Spencer
1. Describe with an example the location choices retailers have available for
UNDERSTANDING RETAILING
Scenario:
You have just been promoted to the post of assistant editor for Retail Today Magazine.
The Magazine is a monthly publication which brings together the best writers and photography to provide
practical, in-depth information about what is happening in retailing.
The Editor of the Magazine, Betty Slocombe, has given you a job to investigate the features of the
organisation and structure of different retailers.
Task 1 – Structure and Organisation of the Retail Sector
Betty wants you to produce a PowerPoint presentation for the Magazine introducing different
retailers together with the many ways and places in which retailing is conducted. Where
possible note any changes that have taken place in any particular sector e.g. closures and the
reasons for this.
1. Definition of retailing.
2. Describe in your town centre the different sectors of the retail industry that exist and their specific
role within the community.
3. Discuss the different types of retailer and location Include the following
Independent Multiple chains Supermarkets Department Stores Public Place Not for profit
Discount stores Catalogue stores Tele shopping Internet retail parks shopping centres
Factory outlet centres social network shopping. Regional shopping centres retail parks and
shopping centres.
4. Find data to show the size, trends, changes, developments and employment characteristics of the
retail industry.
5. Explain how retailing has changed over the last 40 years
THIS TASK ADDRESSES P1
Task 1 Merit
The Editor of Retail Today is delighted with your findings and presentation. She now wants you to
extend the PPT comparing the function of different retailers and the rationale for the choice of their
location. You must feature two case studies: EG Tesco and Marks and Spencer
1. Describe with an example the location choices retailers have available for