Flavour Fusion Essay
BBB4M0 International Business Summative Project
Welcome to the International Apprentice!
Over the course of the semester your company, Flavour Fusion, will be responsible for exporting a new line of non-alcoholic beverages from Canada to a country outside of North America.
You are planning to pitch the new line of beverage and the country you would like to sell it to at the semi-annual International Beverage Fair that your CEO (Mrs. O’Donnell) will be hosting.
Your CEO, along with the employees of Flavour Fusion will be voting to select the winning beverage to export and be labeled the International Apprentice!
You have the opportunity to work alone or form a partnership with a co-worker.
Stage 1 – COUNTRY SELECTION
First, …show more content…
Who is your target market? What does your consumer profile look like?
2. Outline your marketing plan (i.e. the 4 P 's):
Product: Provide the name of your product
Describe the type beverage selected
Indicate why the beverage type and name were selected (relate back to your market research)
Indicate why and how this product will benefit the consumers in the country assigned
Develop packaging and rationale to support the details you have included i.e. colour, language, ingredients, nutritional information etc. What is your brand image? Why?
Price: Based on currency, taxes, tariffs, competition etc. what price point will your product sell at? Show how you established the price point for the beverage.
Place: Where will your product be sold? (i.e. local retailer, open own store?)
How will this be established? What shipping method(s) will be used?
Promotion:
Advertising:
What types of media will you use? Why?
Will it be direct and/or indirect? Why?
Create at least one type of advertising with rationale to
Welcome to the International Apprentice!
Over the course of the semester your company, Flavour Fusion, will be responsible for exporting a new line of non-alcoholic beverages from Canada to a country outside of North America.
You are planning to pitch the new line of beverage and the country you would like to sell it to at the semi-annual International Beverage Fair that your CEO (Mrs. O’Donnell) will be hosting.
Your CEO, along with the employees of Flavour Fusion will be voting to select the winning beverage to export and be labeled the International Apprentice!
You have the opportunity to work alone or form a partnership with a co-worker.
Stage 1 – COUNTRY SELECTION
First, …show more content…
Who is your target market? What does your consumer profile look like?
2. Outline your marketing plan (i.e. the 4 P 's):
Product: Provide the name of your product
Describe the type beverage selected
Indicate why the beverage type and name were selected (relate back to your market research)
Indicate why and how this product will benefit the consumers in the country assigned
Develop packaging and rationale to support the details you have included i.e. colour, language, ingredients, nutritional information etc. What is your brand image? Why?
Price: Based on currency, taxes, tariffs, competition etc. what price point will your product sell at? Show how you established the price point for the beverage.
Place: Where will your product be sold? (i.e. local retailer, open own store?)
How will this be established? What shipping method(s) will be used?
Promotion:
Advertising:
What types of media will you use? Why?
Will it be direct and/or indirect? Why?
Create at least one type of advertising with rationale to