Flu Vaccination Campaign Analysis

Flu season has just starting and people do not know what to do. This flu vaccine campaign has put up ads all over to try and persuade everyone to get the vaccine. They have all kinds of afs up using different types of persuasion. The Centers for Disease Control's flu vaccine advertising campaign uses several persuasive techniques to persuade a broad audience that vaccination is beneficial.

The "Spread music. Not flu." advertisement effectively uses the association technique to convince people to get the flu vaccine. The advertisement targets young adults, who could easily associate the people in the picture with their own self. In the ad, young adults are listening. to music together. This has a positive connotation of friendship. But the image also implies that the virus can easily be passed to another. because of this association technique, young adults are persuaded to get vaccinated. They certainly would not want to keep sharing the flu virus with each other, nor would the want to not be able to hang out with friends. Therefore, this ad effectively encourages vaccination.

The "No flu in my house." advertisement effectively uses the universal appeal technique to show people that getting the flu vaccine is the right thing to do for you and
The advertisement targets a general audience, who could easily associate the them self with the ad. In the ad, the letter u is in a stop sign. This has a positive connotation of pertection and self awarness. But the image also implies that only you can stop it no one else. because of this association, flattery, and universal appeal technique, people feel they have the power and gets the vaccine. They certainly would not want want to get sick or feel like they let others down. Therefore, this ad effectively persuades people to get the