Food and our Youth
Kyle Hooczko
Mr. Lerma
English 1A
11/6/2013
Word Count: 1127
“What are the effects of big corporations marketing their products to children? Should consumers be active in changing this?”
Food and our Youth Have you ever opened up a box a cereal, ate a little bit, then you couldn’t stop eating it? This is caused by a natural reaction called the “Bliss Point”. It causes us to crave foods with sugar. With this discovery by Monell, many companies today target children’s ‘bliss point’ to sell their product just so they can make money, with no concern for the children’s health. Some major food companies make commercials that make food sound so good for you, saying it will make you strong when it truly doesn’t, for example a commercial from Kellogg’s Frosted Flakes. With that in mind consumers SHOULD be at a need to change big corporations marketing strategies and gear towards a more healthy future.
Major companies in the food industry do extensive research when finding out exactly what the target audience would like to eat. They find out the “bliss point” of each age group and ethnicity so they can target those certain areas of the world. For example if you go to India you will find that McDonalds has a different menu than America has. How many people actually look at the food labels extensively and decide what to eat? People pick foods based on taste. That’s how these major food companies take advantage of children. Young children don’t truly have a mind of their own so they rely on the world around them to influence them in the best way possible. These companies are to focused on making money that they have no concern for how it affects not only the children but everyone who has to deal with it.
According to Lawrence Greene (Greene 9), “Some of this craving for sugar may not be innate in kids but rather is the result of the massive amounts of sugar being added to the process.” This is considered a learned behavior. Some major companies continually
Mr. Lerma
English 1A
11/6/2013
Word Count: 1127
“What are the effects of big corporations marketing their products to children? Should consumers be active in changing this?”
Food and our Youth Have you ever opened up a box a cereal, ate a little bit, then you couldn’t stop eating it? This is caused by a natural reaction called the “Bliss Point”. It causes us to crave foods with sugar. With this discovery by Monell, many companies today target children’s ‘bliss point’ to sell their product just so they can make money, with no concern for the children’s health. Some major food companies make commercials that make food sound so good for you, saying it will make you strong when it truly doesn’t, for example a commercial from Kellogg’s Frosted Flakes. With that in mind consumers SHOULD be at a need to change big corporations marketing strategies and gear towards a more healthy future.
Major companies in the food industry do extensive research when finding out exactly what the target audience would like to eat. They find out the “bliss point” of each age group and ethnicity so they can target those certain areas of the world. For example if you go to India you will find that McDonalds has a different menu than America has. How many people actually look at the food labels extensively and decide what to eat? People pick foods based on taste. That’s how these major food companies take advantage of children. Young children don’t truly have a mind of their own so they rely on the world around them to influence them in the best way possible. These companies are to focused on making money that they have no concern for how it affects not only the children but everyone who has to deal with it.
According to Lawrence Greene (Greene 9), “Some of this craving for sugar may not be innate in kids but rather is the result of the massive amounts of sugar being added to the process.” This is considered a learned behavior. Some major companies continually