Footwear Industry
CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU
CBI MARKET SURVEY
THE FOOTWEAR MARKET IN THE EU
Publication date: May 2010
CONTENTS REPORT SUMMARY INTRODUCTION 1 2 3 4 5 6 7 CONSUMPTION PRODUCTION TRADE CHANNELS FOR MARKET ENTRY TRADE: IMPORTS AND EXPORTS PRICE DEVELOPMENTS MARKET ACCESS REQUIREMENTS OPPORTUNITY OR THREAT? 2 5 6 18 24 30 37 42 46
APPENDICES A B C D E PRODUCT CHARACTERISTICS INTRODUCTION TO THE EU MARKET LIST OF DEVELOPING COUNTRIES DETAILED STATISTICAL TABLES FUTURE FOOTWEAR DESIGN TRENDS 47 55 56 58 62
This survey was compiled for CBI by Searce Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer
Source: CBI Market Information Database • URL: www.cbi.eu • Contact: marketinfo@cbi.eu • www.cbi.eu/disclaimer Page 1 of 63
CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU
Report summary
This survey profiles the EU market for all kinds of footwear and is an update of the 2009 survey. It excludes safety footwear and ski boots that are covered in other CBI sector surveys. Consumption • The EU is the largest market for footwear, being ahead of the USA, representing one third of the global market value. In 2008, EU consumption was € 49 billion (2.1 billion pairs) with an average per capita expenditure of € 100 or 4.2 pairs. The market was dominated by five countries, which accounted for 71% of total EU consumption. These markets were Germany (17.4%), France (17.0%), the UK (16.1%), Italy (12.6%) and Spain (8.3%). • Since 2004, sales in most EU countries increased quite strongly up to 2007, before they were affected by the global economic downturn in 2008. The best-performing sectors were casual footwear (boots, ballerinas), sports footwear (sneakers) and evening footwear. • In most EU countries, footwear increasingly has become a statement among (working) women. A good design, fashion and more walking comfort were driving the market. • Whereas in the Eastern EU countries, formal footwear performed well along with
CBI MARKET SURVEY
THE FOOTWEAR MARKET IN THE EU
Publication date: May 2010
CONTENTS REPORT SUMMARY INTRODUCTION 1 2 3 4 5 6 7 CONSUMPTION PRODUCTION TRADE CHANNELS FOR MARKET ENTRY TRADE: IMPORTS AND EXPORTS PRICE DEVELOPMENTS MARKET ACCESS REQUIREMENTS OPPORTUNITY OR THREAT? 2 5 6 18 24 30 37 42 46
APPENDICES A B C D E PRODUCT CHARACTERISTICS INTRODUCTION TO THE EU MARKET LIST OF DEVELOPING COUNTRIES DETAILED STATISTICAL TABLES FUTURE FOOTWEAR DESIGN TRENDS 47 55 56 58 62
This survey was compiled for CBI by Searce Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer
Source: CBI Market Information Database • URL: www.cbi.eu • Contact: marketinfo@cbi.eu • www.cbi.eu/disclaimer Page 1 of 63
CBI MARKET SURVEY: THE FOOTWEAR MARKET IN THE EU
Report summary
This survey profiles the EU market for all kinds of footwear and is an update of the 2009 survey. It excludes safety footwear and ski boots that are covered in other CBI sector surveys. Consumption • The EU is the largest market for footwear, being ahead of the USA, representing one third of the global market value. In 2008, EU consumption was € 49 billion (2.1 billion pairs) with an average per capita expenditure of € 100 or 4.2 pairs. The market was dominated by five countries, which accounted for 71% of total EU consumption. These markets were Germany (17.4%), France (17.0%), the UK (16.1%), Italy (12.6%) and Spain (8.3%). • Since 2004, sales in most EU countries increased quite strongly up to 2007, before they were affected by the global economic downturn in 2008. The best-performing sectors were casual footwear (boots, ballerinas), sports footwear (sneakers) and evening footwear. • In most EU countries, footwear increasingly has become a statement among (working) women. A good design, fashion and more walking comfort were driving the market. • Whereas in the Eastern EU countries, formal footwear performed well along with