Ford Hengkangnya Case Study
The Phenomenon Of The Sharing Economy Economy, sharing or collaborative consumption is a form of a new business model that is built based on the concept of resource sharing. By: Fitri Sapphira West. – Trainer, Executive Development Services * This paper is loaded in the SWA Online Some time ago we were shocked by the news of Ford hengkangnya of Indonesia. Of course, this is not a decision that was made overnight. Ford sales in Indonesia which reached 12,008 units in 2014, immediately plummeted more than 50 percent, to nearly 5,000 units by 2015. In addition to Ford, KIA also experienced similar things. By 2015, KIA sales reach 2,814 units. These sales figures down 68.5 per cent compared to sales in 2014 through numbers 8,936 units.
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However, actually saved another meaning behind the phenomenon. In 2010, the population with age range between 21 and 34 years in the United States just bought 27% of all new vehicles sold. This number has decreased more than 10% when compared to the same phenomenon in 1985. In comparison, sales trends this car is inversely proportional to the ownership of smartphones. Now more mengutakamakan youth access to the virtual world compared to having assets in physical form. One of the physical assets that are included in this is the car. There has been no definite explanation regarding this phenomenon. However, one of the visible changes is a resident of young age prefer to use public transportation, bicycle, or transportation services provided by Zipcar, a start-up that provides services of car-
Now, slowly but surely, the pattern of consumption society in the land of Uncle Sam began to change. They are no longer focused on the ownership of the goods, but at the consumption of the goods without the need to have such articles. This phenomenon came to be known by the term sharing economy or collaborative …show more content…
First, the Product Service System that allows goods to offer perusaahaan as services, instead of selling it as a product. The privately owned goods leased to individuals (peer-to-peer). The existence of such a system, more or less has made a shift in the way individuals consuming something. They need the benefit of a product, but they do not need to have the product at all. The second type, the Redistribution Market. Previously owned goods that have been transferred from the party that does not need to places that need it. In some cases, these goods are assigned free of charge. In other cases, these goods are exchanged for other goods or sold commercially, such as olx.com or eBay, the online store that allows the public to sell back their personal goods unused. The third type is the collaborative lifestyle. In this case, individuals with the needs or the same penchant for sharing or exchanging the intangible assets, such as time, space and skills. Such as when the individual is renting out the room as co-editor of working space. Another example on the wider scope of activity of the room rental is lodging in peer-to-peer such as that done by the
However, actually saved another meaning behind the phenomenon. In 2010, the population with age range between 21 and 34 years in the United States just bought 27% of all new vehicles sold. This number has decreased more than 10% when compared to the same phenomenon in 1985. In comparison, sales trends this car is inversely proportional to the ownership of smartphones. Now more mengutakamakan youth access to the virtual world compared to having assets in physical form. One of the physical assets that are included in this is the car. There has been no definite explanation regarding this phenomenon. However, one of the visible changes is a resident of young age prefer to use public transportation, bicycle, or transportation services provided by Zipcar, a start-up that provides services of car-
Now, slowly but surely, the pattern of consumption society in the land of Uncle Sam began to change. They are no longer focused on the ownership of the goods, but at the consumption of the goods without the need to have such articles. This phenomenon came to be known by the term sharing economy or collaborative …show more content…
First, the Product Service System that allows goods to offer perusaahaan as services, instead of selling it as a product. The privately owned goods leased to individuals (peer-to-peer). The existence of such a system, more or less has made a shift in the way individuals consuming something. They need the benefit of a product, but they do not need to have the product at all. The second type, the Redistribution Market. Previously owned goods that have been transferred from the party that does not need to places that need it. In some cases, these goods are assigned free of charge. In other cases, these goods are exchanged for other goods or sold commercially, such as olx.com or eBay, the online store that allows the public to sell back their personal goods unused. The third type is the collaborative lifestyle. In this case, individuals with the needs or the same penchant for sharing or exchanging the intangible assets, such as time, space and skills. Such as when the individual is renting out the room as co-editor of working space. Another example on the wider scope of activity of the room rental is lodging in peer-to-peer such as that done by the