Key Drivers Of Change And Motivation Impelling The Sharing Economy: Analysis

1. Key Drivers of Change and Motivation Impelling the Sharing Economy
The motivation of people to participate in collaborative consumption can have different grounds. While Albinsson and Perera (2012) argue that motivation can either be of altruistic or utilitarian character, Hamari et al. (2013) and Van de Glind (2013) divide the reasons into being of intrinsic or extrinsic nature. Sharing activities that are driven by intrinsic motivation are stimulated by a desire for experiencing pleasure and fun from taking part in them. On the other side, extrinsically motivated action is motivated by some sort of outside influence. These outside influences, for instance, can be positive (expectations) or negative (fears).
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Food sharing proves to be very effective in terms of saving edible resources. The purpose is to rather gift an excessive amount of food instead of throwing it away. In Austria and Germany the webpages foodsharing.at and foodsharing.de have a simple principle: Users create virtual baskets with food, which they want to give away, on the web. They can decide whether prospective customers should pick up the real baskets with edibles inside from their doorstep or at a so-called hotspot in town. This is an easy way to prevent food from rotting in the fridge when going on holidays or giving leftovers of the last party away to other people nearby. In the case of rarely used equipment in the areas of gardening and do-it-yourself, savings in resource consumption are very adept as such tools usually have a long useful life and do not need to be possessed by every household. Localtools.org, established in the US, facilitates consumers to lend their tools instead of buying them. Customers find this very convenient and in recent years, tool sharing became a popular way to get things done with stuff that will be used more often than in a usual ownership economy. For instance, lawnmowers have an approximate useful life of 400-600 hours in 15 years, but are only used two thirds of that time. Leismann et al. (2013) estimate that around one third of the useful
After the experience, host and traveler can write an online reputation about each other, which helps other consumers to decide about staying with or hosting a person. This business model is one of the prime examples for community sympathy in sharing economy. Land sharing is another sharing economy business model, which enables individuals to engage in activities and build a community. The internet start-up Landshare (2009) says that their service connects people with the same passion to share land, knowledge and home-grown food. Meetings, events and collaborative gardening can be organized via the webpage. Albinsson and Perera (2012) bring about sharing events as another channel of community shaping and outline the need to conceive social capital amid human beings. It is very substantial to reconnect with others and sharing gives an easy way to do that and create appraisal outside of monetary