Ford Motors Inc
FORD MOTORS COMPANY
Ford Motors was founded by Henry Ford in 1903 in Michigan it was a pioneer in assembly line. In 1902 it has a market share of 50%, in 1956 the company went public and since then it has a significant presence in automotive market. However due to series of bad management and poor product portfolio, the company had not been doing well over the last decade.
William Ford had a hard time when he started as a CEO because Henry Ford II left much debt and during his governance the global financial crisis took place which made the Ford Motor Company bleed cash in 2006 William Ford appointed Alan Mullaly to be the CEO, while he remained chairman of the board of directors up to the present.
When Alan Mullaly was the CEO he Implemented the “ONE FORD” plan for an enterprise as big as Ford the company has failed to realize the benefit of scale that would have been made available by going global, In the last few decades Ford acquired few other brands ( Jaguar, Land Rover, Volvo and Aston Martin) Ford found it difficult to manage and the result was neglecting the focus on Ford brand so he sell its majority ownership to mazda. By implementing its “ONE FORD” he focused on improving the brand image of Ford and continued to improve their vehicles. They took downsizing actions to reduce operating cost.
Ford Motors also merged their 4 IT centers and turn into single global IT organization, FOrd spent the last 3 years in organizing the entire IT organization. The reconstruction cut the operating cost of IT by 30%. Regular meetings were held through video conferences and data sharing to avoid misunderstanding and improve work efficiency.
Ford motor is on a bit of roll over since it implemented the “ONE FORD” plan in 2008-2009. It posted profit for 3 consecutive years. The transformation from separate areas to one global profitable organization was possible. Organizational strategy complemented the business strategy this can be applied in different
Ford Motors was founded by Henry Ford in 1903 in Michigan it was a pioneer in assembly line. In 1902 it has a market share of 50%, in 1956 the company went public and since then it has a significant presence in automotive market. However due to series of bad management and poor product portfolio, the company had not been doing well over the last decade.
William Ford had a hard time when he started as a CEO because Henry Ford II left much debt and during his governance the global financial crisis took place which made the Ford Motor Company bleed cash in 2006 William Ford appointed Alan Mullaly to be the CEO, while he remained chairman of the board of directors up to the present.
When Alan Mullaly was the CEO he Implemented the “ONE FORD” plan for an enterprise as big as Ford the company has failed to realize the benefit of scale that would have been made available by going global, In the last few decades Ford acquired few other brands ( Jaguar, Land Rover, Volvo and Aston Martin) Ford found it difficult to manage and the result was neglecting the focus on Ford brand so he sell its majority ownership to mazda. By implementing its “ONE FORD” he focused on improving the brand image of Ford and continued to improve their vehicles. They took downsizing actions to reduce operating cost.
Ford Motors also merged their 4 IT centers and turn into single global IT organization, FOrd spent the last 3 years in organizing the entire IT organization. The reconstruction cut the operating cost of IT by 30%. Regular meetings were held through video conferences and data sharing to avoid misunderstanding and improve work efficiency.
Ford motor is on a bit of roll over since it implemented the “ONE FORD” plan in 2008-2009. It posted profit for 3 consecutive years. The transformation from separate areas to one global profitable organization was possible. Organizational strategy complemented the business strategy this can be applied in different