The Impact on the Four Functions of Management
Tisha Smith
University of Phoenix
Abstract
This paper will examine the impact of Globalization, Technology, Innovation, Diversity and Ethics on the four basic functions of management, planning, organizing, leading and controlling. The intent is to show how PepsiCo uses these factors in the management of their company.
Globalization
"The Era of Globalization" is fast becoming the preferred term for describing the current times. Just as the Depression, the Cold War Era, the Space Age, and the Roaring 20 's are used to describe particular periods of history; globalization describes the political, economic, and cultural atmosphere of today (Porter (2007).” PepsiCo has used this globalization to their advantage in all ways of management. PepsiCo is impressive in how they use the functions of management from the Top- Level Managers, Middle-Level Manager right down to the Frontline Mangers. PepsiCo’s Sustainability Vision is:
PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic- creating a better tomorrow than today PepsiCo. Tomorrow>Today We believe Sustainability lives at the intersection of public and corporate interest. It encompasses citizenship and corporate social responsibility, which are about doing the right things for society and for the business. It encompasses the health of the Company, which is about fulfilling our mission of creating financial rewards and growth. We have articulated what we stand for and the core values we are committed to support.
PepsiCo is having a problem in India. As India is resisting Globalization, as many other countries are, they mounted a campaign saying that Pepsi was contaminating the product with pesticides deliberately. Of
References: PepsiCo (2207)http://www.pepsico.com/Pep_Careers/TastetheSuccess Retrieved May 15, 2007 Porter, K (2007) http://usforeignpolicy.about.com/od/trade/a/whatisgz.htm Retrieved May 15, 2007 Salient Corporation. Best-of-Breed Strategy Supports Innovation. Retrieved on 5/16/07 from http://www.salient.com/documents/pbv_case_study.pdf. PepsiCo (2001). Built to Grow. Retrieved on 5/16/07 from http://www.pepsico.com.