Frisco Roughriders Baseball Team: Case Study

As the marketing director for the Frisco Roughriders Minor League Baseball Team, it has come to my attention that ticket sales are down and fan participation is at an all-time low. To generate sales, management will be offering promotional opportunities each home game to increase revenues and to bring in more fans. The first promotional idea is to offer a military discount to all service members and their families. The discount will consist of buy one ticket at full price and receive a second, third, and even a fourth ticket half off. This promotional tool will last the entire month of November, in honor of the military appreciation month. This will target all age groups, from currently serving to retirees. By offering multiple tickets to a
This would give the fans a wide variety of costumes to choose from, and even the children could take part in. In between innings there would be music playing to hype up the crowd and to set the mood. A costume contest to several people and group’s with the best creative costume. The contest would be held on the field during the seven inning stretch, so that the entire crowd could vote on their favorite. When it comes to holding contest during games, the more competitive it is for the fans the better and if it involves getting on the field it becomes special. This contest would first involve a raffle that the fans can buy at any concession stand. The second part would be a lucky few would get the opportunity to compete to run the bases as fast as they can. The winner from that race would receive VIP box seats for the next home game. The prize would also include free drinks and all you could eat for up to six people. This type of promotion would focus on different age groups and sexes, so that the competition can be fair for everyone buying raffle tickets. With all these different ideas, there should not be a problem bring in more fans, and generating the profits needed to be