Frutika Report for Brand Management by Brother of Brand Layes
Introduction
Frutika Juice is the juice brand of AFBL, recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel.
The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange.
Objectives of the Study
Main objective
▪ The main objective of the study is to find out the Building brand of frutika juice.
Specific Objective
❖ To determine the product attributes influencing purchase decision of juice.
❖ To find out the preferred brand.
❖ To know what compels to consume juice.
❖ To know the preferred price for juice.
❖ To find out how much people spend on juice in a week.
❖ To find out the consumer perception towards newly developed juice.
Research Approach
Data collection methods
Data was collected from candidates using questionnaire. The questionnaire was distributed in university students.
Measurement Instruments
The measurement instrument is the questionnaire was about 40 people. The data was extracted and put in MS Excel and SPSS. All the further analysis was then carried out using SPSS.
Methodology
Survey Area
Different universities in Dhanmondi.
Survey Method: One‐to‐one survey
Sampling Technique: Convenient Sampling
Sampling Frame: 20 to 25 years’ universities students.
Sample size: 40Respondents from Dhaka.
Analysis Tools
Association measured by Cross‐tabulation through Chi‐square statistic. And also use pie chart and bar chart to understand the exact measurements.
Limitations
❖ A major limitation of the study is ‐ In a blind test two or more sample needed for the
Frutika Juice is the juice brand of AFBL, recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel.
The history of Akij Group stretches back to later part of the forties. In its infancy, the Group started in humble way with jute trading which was known as the golden fiber of the country, earning highest amount of foreign exchange.
Objectives of the Study
Main objective
▪ The main objective of the study is to find out the Building brand of frutika juice.
Specific Objective
❖ To determine the product attributes influencing purchase decision of juice.
❖ To find out the preferred brand.
❖ To know what compels to consume juice.
❖ To know the preferred price for juice.
❖ To find out how much people spend on juice in a week.
❖ To find out the consumer perception towards newly developed juice.
Research Approach
Data collection methods
Data was collected from candidates using questionnaire. The questionnaire was distributed in university students.
Measurement Instruments
The measurement instrument is the questionnaire was about 40 people. The data was extracted and put in MS Excel and SPSS. All the further analysis was then carried out using SPSS.
Methodology
Survey Area
Different universities in Dhanmondi.
Survey Method: One‐to‐one survey
Sampling Technique: Convenient Sampling
Sampling Frame: 20 to 25 years’ universities students.
Sample size: 40Respondents from Dhaka.
Analysis Tools
Association measured by Cross‐tabulation through Chi‐square statistic. And also use pie chart and bar chart to understand the exact measurements.
Limitations
❖ A major limitation of the study is ‐ In a blind test two or more sample needed for the