Gamification
Gamification has become an interactive way on bringing the world of gaming into the workplace. A perfect example would be that of you feeding your baby and pretending it is a rocket ship in order to get your child to think it’s a game. It’s a win-win for the both of you. When I was watching the NBA finals, they kept asking the fans to tweet #NBAFINALS with a picture of themselves and who ever has the most inventive picture would be posted on TV during the game. It’s a reward for the viewer (5 seconds of fame) and a reward for the NBA with more exposure. I do believe it is a form of manipulation. It is getting them to do something without them really knowing that they are doing something. Is it profitable? Yes, I believe so. Gamification can be done in many ways; I don’t believe all ways are manipulative or that it requires the customer to give away much personal information.
I believe banks are cautious in participating in this new trend due to the fact that banks deal with the most important thing, the one thing that makes the world turn. Money. I don’t see the average American linking his bank account to play in a game where he/she has the opportunity to win prizes like in SaveUp.com. Ways that banks can use gamifictaion without having the customer use his actual bank account is maybe giving out badges or status names on how many times they use the card or if you refer someone to open a account.
I believe banks are cautious in participating in this new trend due to the fact that banks deal with the most important thing, the one thing that makes the world turn. Money. I don’t see the average American linking his bank account to play in a game where he/she has the opportunity to win prizes like in SaveUp.com. Ways that banks can use gamifictaion without having the customer use his actual bank account is maybe giving out badges or status names on how many times they use the card or if you refer someone to open a account.