Preview

Gap Inc

Good Essays
Open Document
Open Document
523 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Gap Inc
Product/Service
Gap Inc. is an American clothing and accessories retailer based in San Francisco California. The company was founded on August 21,1969 by Donald and Doris Fisher. Gap is one of the largest specialty retailers. They operate four of the most recognized apparel brands in the world:Gap, Banana Republic, Old Navy and Forth and Towne.

Place/Distribution
Gaps main opportunity to reach out to its customers through its stores. Gaps operate stores in the United States, Canada, the United Kingdom, France, Ireland, Korea and Japan. The company also has franchise agreements with unaffiliated franchises to operate Gap or Banana Republic stores in Singapore, Malaysia, United Arab Emirates, Korea, Kuwait, Qutar, Bahrain Oman, Saudi Arabia, Cambodia, Indonesia and Mexico.

Promotion
Gaps promotion strategy has been very excellent for reeling in their consumers. The company's internet commerce website has been cited numerous times as a model of stylish efficiency. Gap promotes its product through gift cards, catalogs, advertising programs(commercials), magazines. Gap focuses on being a casual wear retailer in fair price.

Pricing
At Gap Inc they offer discounts at all of their locations. Also because Gap is such a broad company all of their branches of stores (ex. Gap, Banana Republic, etc.) they all have different pricing. Banana Republic is an upscale clothing retailer which can price range from $25-and up. Old Navy offered great fashion at great prices, for everyone. Gap, Old Navy, Banana Republic, and Pipelime also offers special prices on special items each week. Old Navy is still the place to go for the latest fashion at good prices.Gap Inc offers discounts at all of their branches of franchises of locations. Gap is always usig this advertising to increase sales. This brings loyal cutomers and new customers into the stores. The new customers get to try the product at a discount and if they like it, they will buy more.
Competition
Old Navy targets
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Bus 210 Quiz
    • 1385 Words
    • 6 Pages

    Bus 210 Quiz

    2 out of 2 points The Gap, Inc. has targeted teenagers and young adults needing casual clothes and, for its GapKids stores, the parents or guardians of infants through 12-year-olds. This is an example of: Selected Answer: market segmentation.…

    • 1385 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mkt 421 Week 4 P's
    • 3524 Words
    • 15 Pages

    Mkt 421 Week 4 P's

    The Gap is a clothing company that specializes in contemporary, urban clothing with a mid-range pricing scheme. They have stores located all over the globe in countries such as the United States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well-stocked jeans store. The store was named after "the generation gap" and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gap's stock increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html)…

    • 3524 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Good Essays

    Old Navy Executive Summary
    • 705 Words
    • 3 Pages

    Old Navy Executive Summary

    As a result of our strong value messages throughout the year, Gap Outlet and Banana Republic…

    • 705 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Gap Inc. in France
    • 4310 Words
    • 18 Pages

    Gap Inc. in France

    Siddha Param of Worldwide Business Connection online magazine begins one of his articles with the quote “Opportunity is very often found in solving existing inefficiencies in a market”. I believe this statement as true because identifying global markets; making a proper assessment the inefficiencies affecting that particular market;…

    • 4310 Words
    • 18 Pages
    Best Essays
    Read More
  • Good Essays

    Old Navy Marketing Plan
    • 883 Words
    • 4 Pages

    Old Navy Marketing Plan

    Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com). The culture of Gap, Inc is governed by their key values: integrity, respect, open-mindedness, quality and balance. One way Gap achieves their purpose is through one of their four brands, Old Navy. The brand is known for offering on-trend apparel and accessories at great value. Old Navy's mission is to offer affordable, fashionable clothing and accessories for the whole family (www.oldnavy.com). Their mission is defined in terms of customer benefits rather than in terms of goods or services. For the remainder of this analysis, the Company will refer to Old Navy and not Gap, Incorporated.…

    • 883 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Red Tent (All You Need to
    • 5163 Words
    • 21 Pages

    The Red Tent (All You Need to

    Anita Diamant, author of the historic fiction novel, The Red Tent, is a devout Jewish-American living in Newtonville, Massachusetts with her husband and daughter, Emilia. She has written five books about contemporary Jewish life, The Red Tent being her first novel.…

    • 5163 Words
    • 21 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Gap 10K
    • 1402 Words
    • 6 Pages

    The Gap 10K

    Under item 1 it gives the general background information of the company. The Gap was incorporated in the State of California in 1969, and then reincorporated under the laws of the state of Delaware in 1988. The Gap offers products in apparel, accessories, and personal care, with products for men, women, children, and babies. They sell these products under different company names: The Gap, Old Navy, Banana Republic, Piperlime, and Athleta, where products are sold in retail locations or online. Gap, Inc has company-operated stores in the United States, Canada, United Kingdom, France, Ireland, Japan, China, and Italy. Other information included with general business information was: merchandise vendors, franchising, inventory, competitors, employees, and executive officer profiles.…

    • 1402 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Old Navy in the International Business Market
    • 1941 Words
    • 8 Pages

    Old Navy in the International Business Market

    According to Gap Inc., they operate 3,143 stores, which includes the Old Navy brand. Old Navy first opened its doors in 1994, in Colma, California. Less than four years after opening, in 1997, Old Navy 's annual sales reached a record $1 billion. In 2000, Oldnavy.com was launched. Old Navy made its debut outside the United States, in 2001, opening 12 stores in Canada (www.retailingtoday.com). For fiscal, 2007, Gap expects to open 230 store locations weighted toward Old Navy.…

    • 1941 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Old Navy
    • 1319 Words
    • 6 Pages

    Old Navy

    Old Navy is a family oriented clothing retailer, both in-store and online, owned by an American Multinational Corporation, Gap. Old Navy’s mission is to offer affordable, fashionable clothing and accessories for adults, kids, baby’s, and moms-to-be. It all began in February 1993, when a small team of Gap employees was given an assignment to come up with a business plan, for a revolutionary new approach to retail. The following fall, was the birth of Gap Warehouse, who offered casual, yet fashionable, clothing at a great price. The name “Gap Warehouse” seemed too dull, so the name was shortly after changed to “Old Navy”. The first Old Navy opened in March 1994 in Colma, California. They now have over 1000 stores within America and Canada, and also account for approximately 40% of The Gap’s $15.8 billion in sales. An early ad showed the spirit of the brand: “Imagine a store that offers clothing for the whole family. And everything it sells has a great style, in great colours, with the kind of quality you recognize at once. And then imagine that the jackets, the sweaters, the dresses, the t-shirts, everything you want and need to buy is at a price you can’t believe. This is Old Navy.” Less than four years after opening, Old Navy made history as is became the fastest retailer to reach $1 Billion in annual sales.…

    • 1319 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Gap, Inc. Portfolio Analysis
    • 5707 Words
    • 23 Pages

    Gap, Inc. Portfolio Analysis

    Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc. sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne, Piperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans retiling store, Gap, Inc. today has a market value of $13.32 billions. Throughout its history, Gap, Inc. has established itself as a leader in the industry.…

    • 5707 Words
    • 23 Pages
    Good Essays
    Read More
  • Good Essays

    Evaluating Retail Stores
    • 828 Words
    • 4 Pages

    Evaluating Retail Stores

    Gap is a global specialty retailer established in 1969. The franchise store in Singapore, Centrepoint, offers a diverse range of products catering to men, women, children, and babies. The store currently has three full time and three or four part time employees depending on customer…

    • 828 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Google, Inc
    • 377 Words
    • 2 Pages

    Google, Inc

    Question: (Case 1-1 Google, Inc.) Where is the company most vulnerable, from a communications standpoint?…

    • 377 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    SWOT GAP Inc.
    • 894 Words
    • 4 Pages

    SWOT GAP Inc.

    9. GAP Inc. provide female garment workers in developing countries with technical in social skill to advance in work on life.…

    • 894 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Financial Position of Gap Inc.
    • 572 Words
    • 2 Pages

    Financial Position of Gap Inc.

    While Gap Inc. has had decreases in net sales over the past years they are in a financially strong position currently. Also in 2009 the decrease in net sales slowed to only a 2 percent fall from the previous year of 12 percent. The Net income for fiscal 2009 increased 14.0 percent to $1.1 billion, compared with $967 million, for fiscal 2008. Also Net income increased for 2008 by 16.0 percent from 2007 where net income was only $833 million. The gross margins have also increased for fiscal 2009 where it was 40.32 percent as compared to 2008 of 37.5 percent and 2007 of 36.11 percent. The operating margins also continue to grow for fiscal 2009 Gap had an operating margin on 12.8 percent as compared to 10.7 percent from 2008 and 8.3 percent in 2007. Gap has also been able to grow its cash not only each year but also as a percentage of total assets. For fiscal 2009 Gap has 2.3 billion in cash which was 29.4 percent of its total assets as compared to 2008 where cash was only at 1.7 billion and 22.6 percent of total assets. Gap also has worked to reduce their debt down to zero by 2010 and they have done so, currently they have no long-term debt and 2.3 billion in cash. The 2009 current ratio for Gap is 2.19 as compared to 1.88 in 2008, and 1.67 in 2007. Gap is increasing their liquidity from year to year while net sales are still decreasing. Gaps merchandise inventory has also seen a decrease not only in value but also as a percentage of total assets 2007 Gap had merchandise inventory valued at1.57 billion and that represented 20.1 percent. Inventory was 1.50 billion and represented 19.9 percent of total assets in 2008. In 2009 the merchandise inventory was 1.47 billion and represented 18.5 percent of total assets.…

    • 572 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    General Motors
    • 924 Words
    • 4 Pages

    General Motors

    If you were to read a story in the news that a government had assumed control of a private company, what country might come to your mind? Possibly Russia, Cuba, China, maybe even Vietnam? Probably the United States would be the furthest from your mind. Not everything the United States government does should be considered socialistic, but obtaining control of the private company General Motors was an act of socialistic behavior. As Lake Land students majoring in business and maybe future business owners, would you want the company that employed you or which you owned to be controlled by the government? Many government officials make the argument that this was the right decision, because it saved many jobs during tough economic time. This, however, is not a good enough reason to move toward socialism. The government should not have bought General Motors.…

    • 924 Words
    • 4 Pages
    Better Essays
    Read More

Related Topics