-A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning, has been the subject of much research • Strengths: attributes of the person or company that is helpful to achieving the objective(s). • Weaknesses: attributes of the person or company that is harmful to achieving the objective(s). • Opportunities: external conditions that is helpful to achieving the objective(s). • Threats: external conditions which could do damage to the objective(s).
- Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. The decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated.
-A company should maintain or leverage its strengths while finds ways to remedy or eliminate its weaknesses. Furthermore, it should prioritize on seizing and optimizing opportunities and prepare to counter and minimize the effect of potential threats.
Gap Inc.
It was the summer of 1969: Man took his first walk on the moon. Nearly 450,000 people gathered in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened the first Gap store in San Francisco.
Today, Gap Inc. is one of the world's largest specialty retailers, with approximately 3,100 stores and fiscal 2009 revenues of $14.2 billion. We operate five of the most recognized apparel