General Management
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Sub: General Management Max Marks: 100
Executive Masters Program in Business Administration (E-MBA) (Semester I )
Note :- Solve any 4 case study All case carries equal marks
Name of Candidate: Shaju Padmanabhan Unni Reference No: Course: Specializations : Date of Exam : M-001-1138 : E-MBA Sales & Marketing 2/1/2013
1
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Sub: General Management Max Marks: 100
Case I PANDIT TO AFAUZI The case is based on an actual incident which took place in an Army unit operationally deployed in a field area just a few months before the 1971 showdown with Pakistan. The opposing forces of India and Pakistan were taking their respective positions in a pre-war scenario. The clouds of showdown were looming large over the horizons of both the countries. The rumbling of own tanks and guns, the reconnaissance, leaders of different arms and services establishing liaison with one another in the process of formulating plans for both defence and attack, digging of main and contingency positions was in progress, complete war machinery was being mobilized, camouflaged, and concealed. Ammunition and other explosives were being unloaded and dug down. Junior leaders were being briefed and rebriefed, communications were being checked, and troops were being motivated and looked after as most of them were green because of their sudden induction in the Army in post war days of 1965. Such was the scene which convinced all and sundry that war was imminent. Most of the troops looked forward to a showdown mainly because they wanted to get rid of the heavy ammunition as also for the mere thrill of it. Those who had not seen a battle, seemed excited over the prospects of a war and
2
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Sub: General Management Max Marks: 100
those who had seen the war, took everything in their stride, displaying a perfect cool, calm and confident countenance. One Ram Bali Mishra
Sub: General Management Max Marks: 100
Executive Masters Program in Business Administration (E-MBA) (Semester I )
Note :- Solve any 4 case study All case carries equal marks
Name of Candidate: Shaju Padmanabhan Unni Reference No: Course: Specializations : Date of Exam : M-001-1138 : E-MBA Sales & Marketing 2/1/2013
1
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Sub: General Management Max Marks: 100
Case I PANDIT TO AFAUZI The case is based on an actual incident which took place in an Army unit operationally deployed in a field area just a few months before the 1971 showdown with Pakistan. The opposing forces of India and Pakistan were taking their respective positions in a pre-war scenario. The clouds of showdown were looming large over the horizons of both the countries. The rumbling of own tanks and guns, the reconnaissance, leaders of different arms and services establishing liaison with one another in the process of formulating plans for both defence and attack, digging of main and contingency positions was in progress, complete war machinery was being mobilized, camouflaged, and concealed. Ammunition and other explosives were being unloaded and dug down. Junior leaders were being briefed and rebriefed, communications were being checked, and troops were being motivated and looked after as most of them were green because of their sudden induction in the Army in post war days of 1965. Such was the scene which convinced all and sundry that war was imminent. Most of the troops looked forward to a showdown mainly because they wanted to get rid of the heavy ammunition as also for the mere thrill of it. Those who had not seen a battle, seemed excited over the prospects of a war and
2
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
Sub: General Management Max Marks: 100
those who had seen the war, took everything in their stride, displaying a perfect cool, calm and confident countenance. One Ram Bali Mishra