General Mills: Extreme Challenges In The External Environment

General Mills faces extreme challenges in the external environment. Being a food company, and a very large one at that, they are regulated by several organizations and government agencies such as the FDA. They also claim most of their products to be very nutritious; therefore they must back their statements up. General Mills is a very important piece of the overall economy, being so large, so we are all external stakeholders. This is why they try to be socially responsible achieving #2 and #3 in 2009 and 2010 in Corporate Responsibility Magazine. The Company also must always be prepared for situations like the Palm Oil controversy with Cargill. General Mills is #1, but they do face fierce competition from Kraft and Kelloggs. Their tier two