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Generation Z: Literature Review Of Generation Z

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Generation Z: Literature Review Of Generation Z
LITERATURE REVIEW

Generation Z

Generation Z (Gen Z) can be defined as the cohort of people born from 1995 to 2010 (Adecco, 2015; Bassiouni & Hackley, 2014; Berkup, 2014; NIRSA 2013; Seemiller and Grace, 2016; Sladek and Grabinger, 2014) also referred to as net generation, iGeneration, digital natives and GenZers. Parry and Urwin (2011) identify generations as ‘a set of historical events and related cultural phenomena have impacted in a way that creates a distinct generational group. The identification of a generation requires some form of social “proximity” to shared events or cultural phenomena’ (84). And Rhodes (1983) contributes that the common experiences influence people’s feelings generating shared attitudes, interests, and beliefs …show more content…
Stillman and Stillman (2017) states that “keeping the attention of a GenZer is harder than ever. Their average attention span is 8 seconds, compared to the 12-second attention span of Millennials.” According to Wood (2013), generation Z is characterized by four trends: innovation, convenience, desire to feel safe and escapism similarly Selligent (2015) considers Generation Z wants the three S from a company: Speed, Simplicity and …show more content…
Web 2.0 can be defined as continuously updated online portals and services in which individuals collaborate to provide, consume and mix data from multiple sources on the basis of participation (O’Reilly 2007). It is called Web 2.0 as it follows Web 1.0 during which the primary use was accessing information in digital portals (elasco, 2018) whereas the use for Web 2.0 technologies is to further online collaboration (Capo & Orellana, 2011). Alexander (2006) outlines the characteristics invloved in Web 2.0, in particular, sharing micro-content (videos, chats, blogs), open contribution and simple-to-use interfaces. Likewise, Birdsall (2007) identifies it as a “qualitatively different experience’’ as the user is the one creating the content within the
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