Introduction Walgreens Corporation “C-Level Executives” will have to consider the Global Business and Political Forces associated with their Global International Expansion plans into the Country of Brazil during the period of (2014-2016).
Analysis
The key issues Walgreens Corporation “C-Level Executives” pose to face would be attempting a massive global expansion and creating new value innovation within that new global market. The want and need to expand internationally into Brazil might potentially cause the Company to lose its current top rated status quo and therefore could risk their Company’s name and future success rate if prior strategic planning is not done properly. Current competition in the same U.S Market looking to expand internationally such as CVS could also pose and cause a potential threat to Walgreens expansion plans.
However, the Brazilian market is even more competitive because Brazilian Company’s already know how to operate in that country and are already familiar with the areas region. Therefore, their capabilities of gaining access to information and expertise about where the high demand for property expansion location sites would be at to open a new booming business, stands to be greater than that of other countries outsourced investors or foreign Company’s looking to expand.
Related assumptions
Walgreens would have to be able to maintain a competitive advantage point globally, so creating an exclusive brand pertaining to that specific region of the country, as well as, maintaining or improving their current Prescription Savings Club program and product line seems essential to their international expansion success. In order to stay ahead of the game and beat out any competition Walgreens “C-Level Executives” will need to focus on its core competencies and strengths. These practices are going to be critical when serving a diverse Country, while maintaining Walgreens longstanding