Nowadays, the media is play very important role of our life. It is now available to access any part of media in even far parts of the world. So it is clear to how find this point is affected on society and also culture which we can say it is a global culture as new phenomenon. There is a lot of talk at the moment about that these days, but it has both site of advantage and disadvantages.
Closing people to each other is a one of the important advantage of globalization. Some film such as Titanic is known over the world, musicians and sports stars are celebrated the entire world.
Another advantage of a global culture is that some issues such as human rights are become internationalized. It is very hard to abuse the right of any people even animals, plants. Because of the media, the cover all of the world so everything it will be spread if something happen even in living room of a house.
However, global culture does have disadvantages. The media tend to be concentrated in a few hands. They must try to interesting a variety of audiences for the reason of economy. The programs are short in length and full of action and excitement, which don’t required any intelligence or knowledge to understand them. So global culture is often bland and without any real value.
In conclusion global culture has lots of advantages, but finally business dictates that this potential is rarely