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Global Innovation and Sustainability: Ford Motor Company

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Global Innovation and Sustainability: Ford Motor Company
Table of Contents

Table of Contents…………………………………………………………………………………………………1
Abstract……..………………………………………………………………………………………………………..2
Case Study: Economic Impacts of the Auto Industry………………………………………………3
Influence of the Auto Industry………………………………………………………………………3
Fall of the U.S. Auto Industry………………………………..……………………………………………….3
Government Bailout……………………………….…………………………………………………….4
Ford’s Reaction to Crisis……………………………………………………………………………………….5
Ford Motor Company Overview……………………………………………………………………5
Henry Ford’s Vison………………………………………………………………………………………5
Rebranding and Strategizing………………………………………………………………………...6
Restructuring Progress………………………………………………………………………………………...7
Globalization………………………………………………………………………………………………………..8
Growth in New Markets………………………………………………………………………………..9
Ford’s Innovation………..……………………………………………………………………………..10
Supporting New Growth ……………………………………………………………………………10
A Letter From William Clay Ford Jr……………………………………………………………..11
Developing New Products…………………………………………………………………………………..11
Working as One Team………………………………………………………………………………………..13
Conclusion………………………………………………………………………………………………………...15

ABSTRACT:

In 2008, the automotive market in the United States crashed; The United States Government used a portion of the ‘$700 billion bailout fund’ to bail out General Motors and Chrysler. Ford, however, turned down the bailout funds and chose to use a government loan program instead. This decision buried Ford Motor Company under billions of dollars in debt. This paper explores the turmoil that Ford Motor Company faced, and the innovation that has allowed them to overcome their endeavors. This paper will also cover some of the innovation and vision that Ford has developed to create a future of sustainable success.

CASE STUDY: ECONOMIC IMPACTS OF THE AUTO INDUSTRY

The influence of the automotive industry runs deep in the United States economy. The auto industry supports numerous jobs and economic benefits through related


References: Amadeo, K. (2011, August 29). The auto bailout. Retrieved on October 21, 2011 from http://useconomy.about.com/od/criticalssues/a/auto_bailout.htm Cole, D. (2008). Car research memorandum: The impact on the u.s. economy of a major contraction of the detroit three automakers. Retrieved on November 2, 2011 from http://www.cargroup.com  Daniels, N. (2011). Ford motor company: history. Retrieved on November 16, 2011 from http://subscriber.hoovers.com/H/company360/history.html?companyId=10597000000000  Ford sustainability report 2010/11. (2011). Retrieved from http://corporate.ford.com/microsites/sustainability-report-2010-11/operations Fordvideo1. (2011). Ford evos concept: Technology: [Theater]. Available from http://www.youtube.com/watch?v=WyBO32jz7Vg  Hill, K. (2010). Contribution of the automotive industry to the economics of all 50 states and the united states. Retrieved on November 2, 2011 from http://www.cargroup.com  World 's most ethical companies rankings. (2011). Retrieved on November 16, 2011 from http://ethisphere.com/worlds-most-ethical-companies-rankings/
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