Media flows is a concept of flows researched on the balance of media exported, imported and in general disturbed between nations, be it nationally or internationally.
Contra-flows were countries once thought as major clients of media imperialism such as Televisa (Mexico), TV Globo (Brazil) And Canada (CanWest) now can export TV porgrammes and music to the countries around the world. This was known as media imperialism where smaller countries would lose a sense of themselves, a loss of identity because of the dominance of media from larger countries. As media distribution is a business, the smaller fish get swallowed by the bigger fish, so smaller corporations get pushed aside, and lose influence if not taken over. This then changes the social connecting point, as the bigger company may have different views and what people are used to now changes.
Global Media Institutes the organizations that choose, what you read in the papers, what you listen to on the radio and what you watch on the television. They have become a major part of society and the way it’s shaped, with high political, religious and cultural influence from those around it. Following Professor Thussu’s research on Media Flows, I discovered 3 main media flows, which simplifies the concept of media flows in general, Global flows, Geo-cultural and Transnational.
Global Flows
The powerhouse of western media is easily led by the United States; both online and offline, and in various forms ‐ information, infotainment and entertainment. The USA lead in media fields from news and current affairs, (CNN), feature films (Hollywood), sport (ESPN), Young Programming, (MTV) Search Engines (Google) and children’s television (Disney); the only global presence not led by USA is Japanese Animation. Across the globe its media is available because of America’s political and economical presence, the programs can be subbed if the main language spoken in that