THE PRODUCT
Nigeria’s poultry production is expanding but is not keeping pace with rapidly increasing domestic consumption requirements. The domestic supply shortfall is estimated at 25,000 MT per annum. Despite the supply shortfall, the Government of Nigeria (GON) imposed a ban on legal frozen poultry imports in July 2002 to support local production. Prior to the new ban, apparently virtually all poultry meat imports entered the country unrecorded. Nigerian poultry producers are unlikely able to compete with illegal frozen poultry imports because of the high cost of inputs.
The poultry farm will produce broilers that will be sold dressed or live to fast food operators or individuals that need good quality broilers. For the dressed broilers, the birds will be slaughtered observing all socio-cultural and religious norms of slaughtering poultry. The dressed broiler will be processed and packaged in white nylon for storage in the cold room and then they will be ready to be sold to institutional buyers or individuals.
SUPPLY
The supply of broiler meat in Abuja is from two sources: Local farmers within the F.C.T and other established farms in other part of the country.
SUPPLY GAP
The existing supply gap is very large consequently; the market is large enough to justify the entry.
THE LOCAL BROILER INDUSTRY
This industry consists mainly of local small scale farmers who are resident in most of the area councils of the FCTA and its neighboring environs. These farmers supply constitute less than 50% of the required broiler chicken supplied and they lack the capacity to meet the demand of most hotels and fast food companies located in Abuja. As a result, the hotels and fast food companies depend primarily on large farms in other parts of the country to meet their demand.
The major competitors in the market are the large broiler farms situated in other part of the country. They usually dress their broiler meat on their farms and transport it by cold