GolfLogic
Golf Logix Case Write Up
1. How does the xCaddie create value? Is it compelling?
The xCaddie provides the following value to the consumer: -
Better Golf – Golfers know exact distance to the green, so they can choose appropriate club leading more accurate shots and lower scores
Improved Pace of Play – Eliminates the search of yardage markers or sprinkler heads
Affordability – Can be installed by all type of courses like high end, resort, private or public courses
Portability – Size of the device is not more than that of mobile phone which makes it convenient to carry
Ease of Use – Direction to use are self explanatory
Ease of Installation – No separate man hours are needed to be laid down in order to make the system operational
Performance Statistics – Using complete system one track data like number of shots and each distance covered in each, number of putts, etc.
Game History – One has to option to print the post game printout
Personalized Web Site – After each round data will be uploaded on personal website of golfer for further analysis
An Aid to teaching – Teaching pros could evaluate golfer’s ability and progress over time
As showed by survey 88% percent user believe it is easy to use and 90% of the users are willing to pay $1 or more for the such services, which indicates that xCaddie is compelling to golfers.
2. What is the market potential for the GolfLogix devices?
In 2000, there were approximately 26.7 million American golfers that played approximately 586 million round of golf in 17,000 public and private courses. Each year approximately 200,000 –400,000 people start playing golf. In 1999, $22 billion was spent on the sport by golfers, 70% of which (~ $16 billion) was spend in courses access fees, $2.5 billion for purchasing golf clubs, $1 billion for golf-related clothing, $0.8 billion on golf balls, $1.2 billion on miscellaneous items. 50 % of this market share comes from avid golfers.
The GolfLogix will be included among
1. How does the xCaddie create value? Is it compelling?
The xCaddie provides the following value to the consumer: -
Better Golf – Golfers know exact distance to the green, so they can choose appropriate club leading more accurate shots and lower scores
Improved Pace of Play – Eliminates the search of yardage markers or sprinkler heads
Affordability – Can be installed by all type of courses like high end, resort, private or public courses
Portability – Size of the device is not more than that of mobile phone which makes it convenient to carry
Ease of Use – Direction to use are self explanatory
Ease of Installation – No separate man hours are needed to be laid down in order to make the system operational
Performance Statistics – Using complete system one track data like number of shots and each distance covered in each, number of putts, etc.
Game History – One has to option to print the post game printout
Personalized Web Site – After each round data will be uploaded on personal website of golfer for further analysis
An Aid to teaching – Teaching pros could evaluate golfer’s ability and progress over time
As showed by survey 88% percent user believe it is easy to use and 90% of the users are willing to pay $1 or more for the such services, which indicates that xCaddie is compelling to golfers.
2. What is the market potential for the GolfLogix devices?
In 2000, there were approximately 26.7 million American golfers that played approximately 586 million round of golf in 17,000 public and private courses. Each year approximately 200,000 –400,000 people start playing golf. In 1999, $22 billion was spent on the sport by golfers, 70% of which (~ $16 billion) was spend in courses access fees, $2.5 billion for purchasing golf clubs, $1 billion for golf-related clothing, $0.8 billion on golf balls, $1.2 billion on miscellaneous items. 50 % of this market share comes from avid golfers.
The GolfLogix will be included among