GolfLogix
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Measuring the game of golf
Submitted by Kavitha A Karthikeyan
GolfLogix: Measuring the game of golf
Brief overview about the company:
GolfLogix Inc. was founded in May 1999 by two people with an innovative idea to the golf players. By 2000 it has 6 full time employees and after three years and $2 million in investments things were getting better for the company. GolfLogix has developed two different types of golf GPS technology in the form of handheld GPS receiver called “xCaddie” which produce distance to the green to the golfers.
The first one was the Distance only system which is simple and provides the yardage to the middle of the green. The second one was the Complete system which more complex and provides more detailed information like club selection, par numbers, hole numbers, three page color printout and result from golfers round. The xCaddie aims to improve the gaming experience to the golf game and then helps in selecting appropriate to the next hole.
Selecting the target customer:
Once they started manufacturing the device and 3 years into their business, Golflogix had two options- the first one continue the sales through course only or they can open new stream of sales by targeting direct consumer. The potential advantage of pursuing retail channel would be:- To increase the sales revenue by selling directly to the consumer rather than the golf courses.
To increase the lease revenue in golf courses by pursuing them to buy the complete system and get their golf course mapped.
To reduce the payback period for the company given the huge investment and man power.
Some disadvantage however would be:-
The retail market would destroy the B2B market because the golf courses would no longer see the need to lease the xCaddie from GolgLogix.
Since only limited number courses are mapped, the personal xCaddie device would be useless to play on the courses that not mapped.
Newly mapped courses
Measuring the game of golf
Submitted by Kavitha A Karthikeyan
GolfLogix: Measuring the game of golf
Brief overview about the company:
GolfLogix Inc. was founded in May 1999 by two people with an innovative idea to the golf players. By 2000 it has 6 full time employees and after three years and $2 million in investments things were getting better for the company. GolfLogix has developed two different types of golf GPS technology in the form of handheld GPS receiver called “xCaddie” which produce distance to the green to the golfers.
The first one was the Distance only system which is simple and provides the yardage to the middle of the green. The second one was the Complete system which more complex and provides more detailed information like club selection, par numbers, hole numbers, three page color printout and result from golfers round. The xCaddie aims to improve the gaming experience to the golf game and then helps in selecting appropriate to the next hole.
Selecting the target customer:
Once they started manufacturing the device and 3 years into their business, Golflogix had two options- the first one continue the sales through course only or they can open new stream of sales by targeting direct consumer. The potential advantage of pursuing retail channel would be:- To increase the sales revenue by selling directly to the consumer rather than the golf courses.
To increase the lease revenue in golf courses by pursuing them to buy the complete system and get their golf course mapped.
To reduce the payback period for the company given the huge investment and man power.
Some disadvantage however would be:-
The retail market would destroy the B2B market because the golf courses would no longer see the need to lease the xCaddie from GolgLogix.
Since only limited number courses are mapped, the personal xCaddie device would be useless to play on the courses that not mapped.
Newly mapped courses
References: www.worldgolf.com https://golflogix.com